In our world of accelerated change, there has been a lot of focus on digital innovation and transformation and the use of technology to help businesses grow. This interactive workshop will help ensure that small business owners have the tools to remain 'human' in the way that they interact with their customers. Using the principles of human centred design and a customer-centric mindset, Marketing Entourage will teach the participants innovative frameworks that can be used to complement their digital strategies and ensure that they create great customer experiences that keep their customers coming back for more.
Magnify World showcases world-class Virtual Reality and Augmented Reality experiences, the event is one of the largest international roadshows covering Australasia, China and North America. The business summit showcases experts from around the world with local speakers analysing case studies from industry sectors such as film and television, advertising/branding, gaming, technology new releases, tourism, education, live events and investment. The second day is open to the public offering opportunities to experience never seen before AR/VR technologies from an array of local and global fortune 500 companies and for the first time showcasing Australia’s first public VR DOME Theatre and 4 wireless VR multiplayer backpacks! Delegates include CEOs, CTOs, Innovation officers, development community, industry sector playmakers and sales and marketing managers, brand managers and advertising and experiential marketers.
- Fri 24 Aug, 7:30am
- Melbourne Convention and Exhibition Centre (MCEC)
- Magnify World
You have an idea for a boutique product, but there’s so many parts to consider. How do you successfully bring your idea to market? You can’t be expected to know what you don’t know. This workshop will help you move from idea to action. It aims to help you assess if your product is viable. You may be a passionate designer or marketer with a great idea, but do you have the specialised knowledge and skill-set to physically get your product to market successfully? In this workshop you’ll: ·Understand the key elements for your product’s viability ·Learn which retail business model best suits your product and how it impacts price ·Learn how to make smart pricing decisions ·Discover the essential elements of pricing ·Understand why material choices & design affect your position in the marketplace and ultimately your product Gain plenty of industry insights, stories from experience and business resources You'll walk away with better insight and understanding to make informed decisions about what product that aligns your interests and, where your product sits in the marketplace and the essential elements of pricing.
- Sat 25 Aug, 9:30am
- Louise Weigall
This is a launch event for our network of tech scaleups (AI, Blockchain, Fintech, Proptech) investors and ecosystem leaders. We promoting Cremorne as the next tech hub in Melbourne. We're also putting on a special Whisky and Wine Tasting experience as part of this launch event. If you're a tech scaleup, investor, coworking or innovation ecosystem leader, please join us for this fun networking event with peers at LaunchPad in Cremorne and supported by the Blockchain Centre.
- Tue 14 Aug, 5:30pm
- LaunchPad Centre Cremorne
- Innovation Community
Startup Victoria hosts Bismarck Lepe, Founder and CEO of WizelineWizeline and Startup Victoria are bringing the best of Silicon Valley and Mexico to Australia with Tequila & Tech: A Fireside Chat with Bismarck Lepe. The son of two immigrants from a small town in Jalisco, Mexico, Bismarck left a successful career path as an early employee at Google to start his own online video platform company, Ooyala, which he sold for $400M to Telstra in 2014. In 2014 he founded Wizeline, a global product development company that helps startups and Fortune 500 companies solve their biggest challenges with design and technology. Wizeline works with technology leaders to build innovative end-to-end products, and Bismarck has led the company to more than $62M in funding, with offices in four countries and more than 10 million users. Passionate about driving economic growth in global communities through investment in education and technology infrastructure, Bismarck is credited for contributing to the transformation of Guadalajara into Mexico’s largest technology hub. He has also created more than 1,500 jobs and attracted hundreds of millions of dollars in investments for companies with operations in Mexico and Silicon Valley, through Wizeline and his various education and investment initiatives. The fireside chat will be moderated by Anna Reeves of That Startup Show with food by The Taco Truck - providing a taste of Mexico for the evening.
Bismarck Lepe - Founder and CEO of Wizeline Bismarck Lepe, founder and CEO of Wizeline, is a seasoned Silicon Valley entrepreneur and investor. He is passionate about driving economic growth in the global communities where Wizeline has operations through investment in education and development of technology infrastructure. Bismarck is the founder and chairman of StartupGDL, a non-profit with the goal of increasing the number of technology companies in Guadalajara, Mexico. The non-profit focuses on computer science education programs for high school students and economic development initiatives to drive the creation of Mexican subsidiary of Silicon Valley startups in the region. StartupGDL has a soft landing program that helps companies find office space, get incorporated and attract/hire talent. Anna Reeves - CEO of That Startup Show Anna is a former in-house counsel and business affairs/brand manager who has worked for Australia’s leading media production houses including CordellJigsawZapruder, XYZ Films/Foxtel, and Renegade. As the senior advisor at Film Victoria, she advised on large-scale productions such as Irresistible, Ghost Rider, Macbeth, and Noise. She has advised for and founded several not for profit & social enterprise initiatives, such as Stand in My Shoes, focused on empathy education and Strategic Partners, an international co-production program. In 2011, she was the US Campaign Director for a high profile worldwide anti-poverty campaign with Hugh Jackman. Returning to Australia she created That Start Up Show, a Melbourne based web-series focused on start up culture in Australia, and founded the Start Up Legal Clinic which operates out of Australia’s premier co-working space Hub Melbourne.
Photos and video may be taken at the event and may be used for promotional purposes. Your attendance at this event is considered as implied consent for the use of these photographs for these purposes. All attendees to Startup Victoria's event must comply to our Startup Victoria Events Code of Conduct.
- Tue 14 Aug, 6:00pm
- MYOB Innovation Hub
- Startup Victoria, Wizeline
This month we're proud to be partnering with Alibaba Cloud and City of Melbourne to bring you the Australia and New Zealand chapter of the Create@Alibaba Cloud Startup Contest, a global series of contests for global entrepreneurs in the technology field. Melbourne finalists will be invited to pitch in Shanghai in September with startups from Shanghai and Boston. The 6 finalist teams from Shanghai will be invited to pitch at the Global Final in November 2018 in Hangzhou, China.
- Thu 23 Aug, 6:00pm
- Swanston Hall, Melbourne Town Hall
- Startup Victoria, Alibaba Cloud, City of Melbourne