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Marketing your Business: How to get it right, first time

Fast track your next steps to marketing success at this Small Business Victoria workshop About this Event Marketing is a vital tool to establish your brand and build a loyal customer base. Without it, your customers will struggle to find you or even know what your business does. Find out what it takes to make your business stand out from the crowd at this interactive two-hour workshop that will show you how to build your own marketing strategy from the ground up. Learn how to set marketing goals that work, get to know your customers better, clarify your Unique Selling Proposition and choose the right marketing activities to match your business. Then learn how to measure the success of your activities so you can make sure you’re achieving your goals. Learn how to: • Set marketing goals that work • Choose the right activities for your business • Use market research and maximise customer service • Make the most of marketing processes and systems • Develop an effective marketing action plan • Attract and keep customers coming back • Get your business noticed • Maximise social media

Finance fundamentals: How to keep cash flowing

Learn to identify what’s driving your own cash flow and what you can do to keep cash pumping into the parts of your business that need it. If you’re spending more time juggling cash than running your business, making a profit but still struggling to pay the bills, then this essential small business workshop will ensure you’re never caught short again. Get on top of the fundamentals, including the difference between profit and cash, the role of marketing and how the working capital cycle can impact your business. Learn how to manage stock, suppliers and debtors and how to prepare a cash flow forecast so you can avoid a crisis before it hits. Delivered by a small business financial expert and packed with practical tips and techniques you can apply straight away, this workshop includes a free follow-up one-on-one mentoring session with an experienced small business finance mentor. Ensure the life blood of your business never stops pumping at this essential workshop, one of many that have helped businesses in Victoria get started for over 10 years. Learn how to • Tell the difference between profit and cash • Understand the working capital cycle • Improve customer collections • Manage stock • Manage suppliers • Manage debtors • Avoid a cash flow crisis • Prepare a cash flow forecast • Access tools, templates, support and resources in future. ABOUT US: StartNorth Coworking Space We're a new coworking space located in the redeveloped Town Hall Broadmeadows, for startups and small businesses in Melbourne's north. Our passion is helping startups and scaleups succeed. StartNorth has room to host over 80 members and includes a mix of flexible desks, permanent desks, private offices and bookable meeting rooms. To stay up to date with StartNorth you can follow us on Facebook, connect on LinkedIn or visit our website.

Startmate Demo Day

Over the past 9 years we have invested in 99 startups, 64 of which are still operating and have a combined valuation of >$700m. Demo Day is a showcase of the impressive talent coming out of Startmate, and the best way to connect with Australia’s most powerful community of founders, mentors, investors and operators. We’re excited to present the 10 companies from the current Melbourne 2019 cohort whose game-changing work addresses problems from period pain and ethical super to inventory management for ecommerce and cloud-based calculations for structural engineers. Come along, show your support for Australia’s emerging startups, get to know the Startmate family and see what it is all about. Tickets include grazing, drinks and vibe. See you there, The Startmate Team + Mentors

SingularityU Australia Summit 2019

The SingularityU Australia Summit will explore the latest in exponential technologies and showcase how these technologies are being used to disrupt industries and positively impact the world. Be part of an unforgettable gathering of leaders and change-makers. Explore the exciting convergence of exponential technologies, connect with new people and ideas, and co-create a better world. With an expected 1,800 delegates, the SingularityU Australian Summit will attract executives, government officials, entrepreneurs, investors, NGOs, impact partners, educators and social impact leaders, all of whom are looking to shift from idea to action! Startup Victoria members free members should keep an eye out on the newsletter for a code for a 15% discount. Premium members can access a 20% discount code through their "Accounts" page on startupvictoria.com.au.

Barayamal Demo Day & Awards

Following the completion of the Barayamal Accelerator program, five Indigenous entrepreneurs will present their businesses at an investor pitch or “demo day” event on the 25 October at the Victorian Innovation Hub in Melbourne, the Barayamal Demo Day & Awards! This national event will bring together Indigenous and non-Indigenous Australians to showcase some of the best Indigenous entrepreneurs in Australia, break negative stereotypes and show the world that Indigenous entrepreneurs exist (like black swans) and they can also build successful businesses. Enjoy a night of free-flowing drinks and fusion of Indigenous foods (Pawa Catering & Events), quality entertainment including a live performance and listen to the inspirational stories of Indigenous entrepreneurs at the Barayamal Demo Day & Awards.

Create Landing Pages That Convert

RSVP Essential: https://bit.ly/2lJmEkM. Please note that this is a paid event (AUD 300). A great homepage is not a display mantle. It’s your first impression. First impressions matter. The better your first impression the better return your customer acquisition efforts will yield. More than half of your traffic bounces from your homepage. Great landing page will almost always help your customer down the acquisition path. In this workshop we explore What makes for a great landing page. How to do competitive analysis for a great landing page. How to ideate your landing page. Generating your value proposition. Articulating your value proposition. Experimenting with your call to action. Assessing landing page conversions. How to improve your team culture for experimentation. Hosted by Ajay Chavda who is the co-founder of Weboptimizers, a digital agency which runs marketing campaigns for the likes of Luna Park, Melbourne Central, Lombard, Linen House, Novotel & hundreds of other Australian brands. Prerequisites None Requirement A laptop computer with WiFi access is required.