Startup Success Series: Your Role as a Founder

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further resources in our Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

Being an early-stage founder involves wearing a lot of hats. It’s usually you and 1 or 2 others covering every position for the startup – product, marketing, strategy, customer support, finance, management; the list can feel endless. You have a hand in every aspect of your business, but as your business grows how do you choose which parts you stay involved with? Your role will evolve, but deciding how it evolves and which parts of your startup you focus on can be a huge challenge.

As you make more hires and define critical roles, defining your own role becomes more important. You can become a Chief Executive Officer, Chief Marketing Officer, Chief Technology Officer, or something else entirely – making the decision isn’t easy. That’s why for this edition of the Startup Success Series, we were joined by founders who’ve experienced scaleup growth and their own roles change drastically over time. They offered advice and insights into how to choose which area of the business you should focus on; how to know when to step back from certain responsibilities and more.

Virtual Event Recording

About: Watch the webinar recording below with Alison, Douglas, Dom and Dean’s discussion on founder roles and how they change over time.

  • 1:11 – Introductions and current roles
  • 17:01 – What did your role look like in the early days?
  • 30:59 – How did your role change over time and what were the tipping points for change?
  • 41:18 – What would you do differently?
  • 46:34 – Audience Q&A

Doug’s Reading Suggestions

Panellist Doug has recommended the following books on leadership and founding startups (all links go to audible):

Further Reading

We’ve collated blogs and resources on how founder roles change over time: