Startup Success Series: The Story of inkl

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further resources in our Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

During the last 10 editions of the Startup Success Series, we have sat down with experts from all corners of the ecosystem to discuss topics like cash-flow, mental health, investment and more (you can re-watch all editions here). What we haven’t yet done is speak to a founder specifically about their journey – the highs and lows; the strategies used and the lessons learned from inception to execution.

That’s why for this edition of the Startup Success Series, we’re sitting down with Gautum Mishra, CEO and founder of inkl to discuss his founder journey and everything he has learnt in the last 6 years. inkl is a news subscription service that aims to be the ‘Spotify for news’, providing an ad-free, trustworthy source for your information from over 100 sources around the world.

Virtual Event Recording

About: Watch the webinar recording below to learn more about Gautum, inkl and insighs into the 6 year journey to get to where they are now. Startup Vic Director of Programs and Partnerships Poppy Trewhella joins as moderator.


1:10 – Introduction
7:58 – What inkl looks like today
12:24 – Leaving stability
18:18 – Distinguishing good advice from bad advice
20:17 – How did you initially fund inkl?
28:26 – Asking for feedback
29:25 – Learning about the customer through experimentation
38:53 – How have things changed in the wake of COVID-19?
43:00 – The future of inkl
44:50 – Where did the name come from?
45:26 – Audience Q&A


About: inkl is currently available on the Apple App Store and Google Play. They have a free trial available – make sure you try it here!

Duct Tape

About: Late last year, we collaborated with Victoria University to bring you Duct Tape.

Duct Tape is a publication that explores the mindset of founders, with the aim to connect readers to the human side of the founder experience. The 1st edition is available via the website and can be downloaded for free here.

Square Peg Founder Stories

About: Square Peg Founder Stories is a weekly show about what it’s really like to build a technology startup. Hosted by Imogen Baxter and Square Peg. Listen here!