Startup Success Series: Safeguarding Your Startup Idea

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further resources in our Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

So you’re finally ready to launch that startup idea you’ve been working on for months (or even years). Your product or service is ready to become the next Culture Amp, Who Gives A Crap or Linktree, but you’re worried about sharing your great idea. How do you protect your startup from other startups or big companies developing their own version?

There are a number of legal devices that can protect you, but it can be an expensive maze of legal jargon and application forms. Copyrighting, patenting, trademarking – these are all methods of protecting your intellectual property, but which one is right for you (if any!)?

If the legal bits and bobs weren’t enough to wrap your head around, there’s also the cultural do’s and don’ts and practicalities to consider.

So in this edition of the Startup Success Series we discussed it all with a panel of experts including a lawyer, investor & experienced founder ready to share their wisdom and advise you on when it’s appropriate to safeguard your idea and how to go about it.

Virtual Event Recording

About: Watch the webinar recording below followed by an audience Q&A.


  • 1:14​ – Introductions
  • 7:19​ – How valuable is a startup idea?
  • 15:51​ – Common legal devices to protect your ideas
  • 38:14​ – How to budget for your protection
  • 39:38​ – Q&A

Government Resources

  • IP Australia – The government’s information database on intellectual property. Check on availability, apply and commercialise your IP.

Reading Resources