Startup Success Series: PR & Media Relations

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further resources in our Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

Telling the world about your product, service or business is an important part of moving from high potential to high growth. In a world where word of mouth travels at an exponential rate online, a great article with a credible publication can have a real impact on your success. But how do you get coverage, and how do you make sure it stands out in an oversaturated media landscape?

In this edition of the Startup Success Series, we spoke with experts from the media industry to provide advice for high-potential founders and startups on navigating the media landscape.

Virtual Event Recording

About: Watch the webinar recording below to learn more about our panellists and their experiences and advice for founders with getting coverage and forging strong connections with the media, followed by an audience Q&A.


3:44 – Introductions
9:20 – What role does the media play in supporting a startup’s success
13:34 – How to start planning a PR strategy for beginners
19:20 – Press releases
23:01 – Media targets
27:17 – Classic missteps
32:14 – When to approach a publication
34:13 – What should PR look like if you don’t have news?
39:55 – Jargon busting
44:11 – Finding the balance between offering an exclusive and sending stories to multiple publications
47:55 – On the record/Off the record
52:10 – What does a great story look like?
53:33 – Should the founder lead the story?

List of Startup, Technology and Business Publications

Here’s a list of publications that focus on startups:

Connect with the Panel!

Connect with the panel via Linkedin below:

Reading Resources

We’ve collated blogs and articles on press and media coverage for startups: