Startup Success Series: Marketing: How to Cut Through with Strong Messaging

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focusing on a specific topic. There’s only so much we can squeeze into 60 minutes, so we share resources from these webinars via these Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

Startup Success Series: Marketing: How to Cut Through with Strong Messaging

Ever wondered how to craft the right messages to attract more customers to your startup?

Understanding how to communicate the value that your startup offers is crucial to the success of the business and underpins everything from pitch deck, to content marketing to advertising. How are customers meant to understand what you offer if you can’t communicate the value that you bring?

Come along to our Startup Success Series to learn how to reach more customers through marketing with David Koopmans, Chief Marketing Officer (CMO).

You can expect to learn about:

  • The logic behind creating effective messaging
  • Why the right messages are foundational to attracting customers
  • How to determine where your audience lives
  • How to put it all to work

Video Recording