Startup Success Series: How to Think About Competitors

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further resources in our Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

When analysing the competitive landscape of the space your startup occupies, it’s important to be aware of your competitors but focused on yourself. You can’t control what your competition does, but you can control your movement, growth and vision by making competitive analysis-informed decisions and focusing on what makes your idea or solution unique.

That’s why for this edition of the Startup Success Series, we welcomed tech entrepreneur and investor Eddie Sheehy, to speak with Founder of The Dirt Company Frankie Layton to provide advice for high-performing founders on approaches to thinking about competition.

Virtual Event Recording

About: Watch the webinar recording below to learn more about Eddie’s experiences building Nuix and dealing with competition, as well as an audience Q&A.


1:43 – Introductions
11:58 – Why Nuix could take on the competition
15:01 – Attracting the best talent
20:30 – Customers
22:05 – Competition’s effect on momentum
31:55 – When to spend money
35:00 – Analysing competitors
42:40 – Q&A

Reading Resources