Startup Success Series: Go-to Market Strategy and Sales

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focusing on a specific topic. There’s only so much we can squeeze into 60 minutes, so we share resources from these webinars via these Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

You’ve spent time and money building a great product- but who’s buying it? Sales are often deemed ‘scary’ but a having a commerical can make all the difference when it comes to getting your business off the ground.

Join us for this edition of the Startup Success Series, where we’ll be talking about go-to-market strategy and B2B sales with Keith Davison, Partner & CCO at Dovetail Studios.

We’ll be covering:

  • Building a sales lead mindset from day one
  • What is a go-to-market strategy? How do you build one?
  • What mistakes do founders make when selling B2B?
  • What’s the profile of a good sales person?
  • Debunking sales myths

Virtual Event Recording

About: Watch the webinar recording below followed by an audience Q&A.


2:20​ – Introductions
4:00 – Keith’s Presentation
41:38 – Q&A


This webinar was originally recorded on Friday 30th April 2021.