Startup Success Series: Getting Investor Ready

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further resources in our Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

So you’re ready for your first injection of external capital? Great!

There is a huge amount of differing advice on what investors are looking for, what you need to do to get yourself investor-ready and how you should go about looking for investment – it can all feel very overwhelming. On top of this, you need to be ready to answer difficult questions and convince investors that you and your startup are a great investment opportunity not to be missed.

So for this Startup Success Series, we’re joined by expert investors to go through everything you need to know to get your startup investor-ready.

Virtual Event Recording

About: Watch the webinar recording below followed by an audience Q&A.


1:07​ – Introductions
3:56​ – Pros and cons of taking on investment
5:59​ – The difference between different types of investment
11:41​ – What do investors look for in a startup?
15:35​ – How much investment should you ask for / how much equity should you offer
20:40​ – Realistic startup valuations
27:18​ – How to approach investors
40:04​ – Common pitfalls
42:25​ – What happens after investment?
45:04​ – Audience Q&A

AirTree Resources

  • AirTree’s Blog – Lots of useful articles on everything investment!
  • Open Source List of Investors in Australia – This is a crowd-sourced list of active investors in the Australian startup ecosystem. The AirTree team have seeded this using public data sources and input from the ecoystem, but it’s really designed to be a “living” document that’s owned by the community. Please add investors or update details as appropriate – please just make sure you use it responsibly!
  • Open Source Seed Stage Term Sheet – A template used for all of AirTree’s seed deals.