Startup Success Series: Equity Crowdfunding 101

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focusing on a specific topic. There’s only so much we can squeeze into 60 minutes, so we share resources from these webinars via these Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

Crowdfunding is the ultimate alternative to investment and bootstrapping – you believe in your business, and believe others do too, so why not go directly to them to raise funds? There’s a little more to it than that. Anyone can set up a crowdfunding campaign, but how do you get the absolute most out of your offering and ensure you raise the necessary funds?

For this edition of the Startup Success Series, we spoke with crowdfunding experts Michael Nuciforo, CEO @ Thrive, Shannon Gilleland, Founder @ Pronto Bottle, Alan Crabbe, Co-founder @ Pozible & Birchal, and Claire Brown, Senior Campaign Manager @ Birchal. In this episode, we covered:

  • What is equity crowdfunding?
  • How does it work?
  • What are the pros and cons?
  • What are the common mistakes founders make?
  • What are the secrets to success from those that have done it before?

Tune in below and get your answers to these common crowdfunding questions.

Virtual Event Recording

About: Watch the webinar recording below followed by an audience Q&A.


2:30​ – Introductions
4:08 – Claire’s Crowdfunding 101 Presentation
28:56 – Panellist Q&A
51:00 – Live Audience Q&A

Presentation Slides

  • Download your own copy of Claire’s slides below.

This webinar was originally recorded on Friday 23rd April 2021.