Startup Success Series: Building Teams with Employee Shares

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focusing on a specific topic. There’s only so much we can squeeze into 60 minutes, so we share resources from these webinars via these Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

Building Teams with Employee Shares

Are you looking to attract the best people to help build your startup? Or perhaps it’s retaining your highly skilled staff that’s keeping you up at night?

This week we’re joined by Jason Atkins, CEO & Co-founder of Cake Equity who will be teaching us how to navigate Employee Share Schemes.

We’ll be answering questions like:

  • What’s the point of offering employee shares?
  • What are the technicalities?
  • How much should you give away? And to who?
  • How will it affect team culture?

Virtual Event Recording


0:33 – Introduction
3:03 – About Cake Equity
18:25 – ESS startup-up concession qualification
​30:00 – Case studies and valuation
37:57 – Audience Q&A

Recommended Resources

Startup specific lawyers and accountants in the Startup Vic community: