Startup Success Series: Brand 101

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so we share resources from these webinars via these Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

A brand is more than a memorable logo and an interesting colour palette. A strong brand can convey your values, story and service to both current and potential customers. But where do you start when building a brand from scratch? Does it have to take hours (and lots of $) to get it right?

This time we were joined by Shane Duggan, Partner @ Ne-Lo. Shane works with brands to improve how customers and employees experience their products and services.

In this edition of the Startup Success Series, Shane covers:

  • What do we mean by brand?
  • How do you create one- where should you start?
  • How does it relate to things like your company values and purpose?
  • What’s the difference between internal and external brand?
  • What are the practical tips to make a brand live?
  • Should you iterate brand and if so, how often?

Tune in below and get your answers to these common branding questions.

Virtual Event Recording

About: Watch the webinar recording below followed by an audience Q&A.


2:09​ – Introductions
4:20 – What is a brand?
12:51 – Purpose and Vision
20:51​ – How do you make a brand live?
27:49 – Q&A

Presentation Slides

  • Download your own copy of Shane’s slides below.

This webinar was originally recorded on Friday 16th April 2021.