Startup Success Series: All About Equity

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further resources in our Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

So you’ve been building your startup and everything is looking up, but you realise you’re going to need some extra hands to make it happen. You’ve heard of equity but what does it even mean? How do you actually give away company shares? What happens if things don’t go according to plan?

We were joined by LUNA’s Head of Legal, Emma Ferguson, to explore all things equity and explore your options as a founder.

Virtual Event Recording

About: Watch the webinar recording below followed by an audience Q&A.


1:34​ – Introductions
7:27​ – What is equity?
23:18​ – 2 common ways to issue equity
48:08​ – Managing Equity

Salary Guide

  • Take a look at the Salary Guide Emma referenced during the presentation here!

Presentation Slides

  • Download your own copy of Emma’s presentation slides below.