Startup Success Series : equity

Are you the Founder of a fast growing startup? Are you trying to decide whether to step into the role of CEO or hire someone else for this position?

One of the biggest challenges you’ll face as a founder is determining whether to transition into the role of CEO yourself or bring in someone externally. As your startup scales and changes you’ll need to decide how your role will evolve with it and how to prepare for those changes. 

We have gathered together founders in the startup space who have experienced these decisions and transitions first hand. Join us for this panel discussion as we unpack the benefits and drawbacks of going from Founder to CEO and share tips about how to make that transition smoothly. 

We’ll be talking to:

You can expect to learn about:

  • The pros and cons of going from Founder to CEO.
  • How to know when to hire someone else for this role and the skill set to look for.
  • What the transition is like and how to best prepare for this change.

Video Recording

The recording will be available very soon.

Resources

Book Recommendations

Looking for support with your idea or startup?

Startup Victoria is Australia’s largest startup community, with over 60,000 people. Our community is founded on the notion of founders helping founders. Join our Startup Vic community today.

Are you looking to raise capital for your startup? Looking to bring investors on board? Perhaps struggling to determine your startup valuation?

Simple Agreements for Future Equity (also known as a SAFE Note) and a great way to raise capital for your business. They are designed to be simple agreements that allow you to take on investment from investors that will convert into equity in the future.

SAFEs are now widely used from Pre-Seed Stage, to Series A funding in Australia. They are often used where valuations are hard to determined, and to accelerate high growth start-ups, in ad hoc “bridging rounds”.

The SAFE was created to speed up capital raising, with less complexity and headaches but there are a number of areas where current SAFE templates can be improved.

You can expect to learn about:

  • What is a SAFE note and how does it work
  • How are SAFE notes used in early startup capital raising
  • Tips for startup capital raising success
  • How to use the new Aussie Safer note template

Video Recording

The recording will be available very soon.

Resources

Looking for support with your idea or startup?

Startup Victoria is Australia’s largest startup community, with over 60,000 people. Our community is founded on the notion of founders helping founders. Join our Startup Vic community today.

You’ve built a great product and you’re ready to start selling it to customers – but how do you figure out how much to charge?

Figuring out how to price your product can be confusing.

Should it be based on your cost to produce + a profit margin? Or based on the value you believe the product will deliver for your customer? How do you figure out how much people are willing to pay? How do you test that pricing with your customers and communicate changes in price as your product improves and changes over time?

There’s a lot to consider when it comes to pricing. So for this edition of the Startup Success Series we’ve invited Patrick McKenzie, Content and Communications @ Stripe and pricing thought leader to provide clarity and share some practical advice.

You can expect to learn about:

  • How intuitive pricing pyschology might be holding you back
  • The importance of re-evaluating your pricing on an ongoing basis
  • Tactics for rolling out pricing changes, and;
  • Why you should be charging more than you think

Video Recording

Resources

Looking for support with your idea or startup?

Startup Victoria is Australia’s largest startup community, with over 60,000 people. Our community is founded on the notion of founders helping founders. Join our Startup Vic community today.

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focusing on a specific topic. There’s only so much we can squeeze into 60 minutes, so we share resources from these webinars via these Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

Startup Success Series: Bootstrapping vs VC Investment

One of the biggest challenges you’ll face as a founder is determining the best way to fund your startup. You’ll need to decide whether to go it alone without the help of outside capital or secure investment from venture capitalists (VCs) who offer funds, expertise, credibility and networks in exchange for equity.

The funding path you choose will greatly affect the way you structure your business operations, how fast you grow, the size of your team and long-term strategy, but what is the best way to determine which option is best for you?

Join us for this expert panel discussion as we unpack the benefits and drawbacks of bootstrapping vs VC investment and share tips about how to determine the best funding route for your startup. We’ll be talking to:

You can expect to learn about:

  • The pros and cons of bootstrapping vs VC investment
  • What it’s like to be a founder funding your own startup
  • Things to think about when securing venture capital

Video Recording

Resources

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focusing on a specific topic. There’s only so much we can squeeze into 60 minutes, so we share resources from these webinars via these Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

Startup Success Series: Marketing: How to Cut Through with Strong Messaging

Building a successful e-commerce business can be tough. Anyone can put their product on the internet but getting happy paying customers is a different story. Getting traffic to your site is often challenging (and expensive), and once you’ve made a sale, you’ve got the fresh problem of delivering the product safely to your customer.

Join us as we dive into the world of e-commerce and chat to the experts who understand this area the most. We will be having a panel discussion with Katija Vlatkovich, CEO @ Misfit Digital (Melbourne-based e-commerce marketing agency), Julian Bartram, Community Manager @ Shopify (A leading e-commerce software) and Einat Sukenik, Co-Founder & CEO @ TradeSquare (the largest wholesale marketplace in Australia).

You can expect to learn about:

  • Tips to building an engaging e-commerce website
  • How to set up your e-commerce for success from day one
  • How to increase traffic and conversion rates
  • How to map out product distribution channels

Video Recording

Coming soon.

Resources

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focusing on a specific topic. There’s only so much we can squeeze into 60 minutes, so we share resources from these webinars via these Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

Startup Success Series: Marketing: How to Cut Through with Strong Messaging

Ever wondered how to craft the right messages to attract more customers to your startup?

Understanding how to communicate the value that your startup offers is crucial to the success of the business and underpins everything from pitch deck, to content marketing to advertising. How are customers meant to understand what you offer if you can’t communicate the value that you bring?

Come along to our Startup Success Series to learn how to reach more customers through marketing with David Koopmans, Chief Marketing Officer (CMO).

You can expect to learn about:

  • The logic behind creating effective messaging
  • Why the right messages are foundational to attracting customers
  • How to determine where your audience lives
  • How to put it all to work

Video Recording

Resources