Startup Success Series : company-structure

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further resources in our Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

Navigating your way through the maze that is available government support for your startup can be daunting. You have to stay on top of eligibility criteria, competing priorities, looming deadlines and a seemingly never-ending mountain of paperwork. It’s no small task, especially for first-time and early-stage founders who have never been through this process before, and likely have 100 other things to think about.

That’s why for this edition of the Startup Success Series, we welcomed Dr Rita Choueiri and Jonathon Larosa from accounting and advisory firm William Buck to give a presentation on everything you need to know about available government grants and incentives for your startup.

Virtual Event Recording

About: Watch the webinar recording below with Rita and Jonathon’s presentation on government grants and incentives followed by an audience Q&A.

Timestamps

1:45 – Introductions
6:25 – Why grants?
7:29 – The R&D Tax Incentive
19:05 – Boosting Female Founders Initiative
20:33 – Innovation Connections
22:05 – Other grants and incentives
26:30 – Early Stage Innovation Companies (ESIC)
31:08 – ROI for ESIC investments
39:00 – ESIC examples
41:14 – Federal Budget 2021
43:17 – Q&A

Further Reading:

We’ve collated blogs and articles on Government Grants and Incentives:

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further resources in our Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

Every startup’s first major challenge is finding their initial customers and reaching out to your audience can be a daunting prospect. How do you spread the word and find your ideal clients?

Defining your customers, conducting research into their habits and setting a communications strategy that conveys the value of your offering is all part of the process of going from ‘no-one knows us’ to your first 100 customers. But once you’re there, you have even more to think about. Dividing your audience into segments and defining your ideal customer profile will also play into every aspect of your startup and the service/product it offers.

That’s why for this edition of the Startup Success Series, we spoke with an expert panel to provide advice for first-time founders and early-stage startups on customer discovery strategies, research tips and techniques and how to gain insights from your existing customer base. We were joined by Katelyn Sharratt, Learning and Innovation Manager at the Wade Institute with Startup Vic’s Director of Programs and Partnerships Poppy Trewhella hosting.

Virtual Event Recording

About: Watch the webinar recording below to learn more about Katelyn, and her advice on customer discovery, followed by an audience Q&A.

Timestamps

1:42 – Introductions
8:30 – What to do when you have your idea
14:20 – Customer discovery as a validation process
16:58 – Example: MimicTec
21:32 – Example: Curvecrete
25:27 – How to do great customer discovery?
35:38 – Who do we interview?
39:40 – Q&A

Katelyn’s Slides

Take a look and download Katelyn’s presentation slides:

Customer Interview Script

Download an editable PDF of a Customer Interview Template Script from the Wade Institute!

Reading Resources

We’ve collated online blogs and articles on customer discovery:

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further resources in our Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

When analysing the competitive landscape of the space your startup occupies, it’s important to be aware of your competitors but focused on yourself. You can’t control what your competition does, but you can control your movement, growth and vision by making competitive analysis-informed decisions and focusing on what makes your idea or solution unique.

That’s why for this edition of the Startup Success Series, we welcomed tech entrepreneur and investor Eddie Sheehy, to speak with Founder of The Dirt Company Frankie Layton to provide advice for high-performing founders on approaches to thinking about competition.

Virtual Event Recording

About: Watch the webinar recording below to learn more about Eddie’s experiences building Nuix and dealing with competition, as well as an audience Q&A.

Timestamps

1:43 – Introductions
11:58 – Why Nuix could take on the competition
15:01 – Attracting the best talent
20:30 – Customers
22:05 – Competition’s effect on momentum
31:55 – When to spend money
35:00 – Analysing competitors
42:40 – Q&A

Reading Resources

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further resources in our Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

Whether you’re building a tech startup, social enterprise or charity, understanding the correct structure to use to run the business is usually the first step. For this edition of Startup Success Series, we were joined by Startup Lawyer Ben Hansky from Luna Startup Studio, as he took us through different legal structures that you should consider when setting up your business for success.

Virtual Event Recording

About: Watch the webinar recording below for Ben’s presentation on Company Structure and Q&A session.

Timestamps:

2:46 – Introductions
13:03 – Defining resilience and how to deal with being overwhelmed
22:55 – Taking breaks, time management and balance
30:57 – Stress management strategies
40:05 – How to think about success
44:10 – Q&A

LUNA Startup Studio

Ben is a Startup Lawyer at LUNA Startup Studio. LUNA offer in-house expertise and industry connections to support founders at every stage of their journey – from getting setup, right through to investment and successful exits – our team of startup specialists have helped hundreds of Aussie startups launch, grow and go global.

Learn more about LUNA here!

Download the Presentation Slides!

Ben and LUNA have kindly made the slides from the presentation available for anyone to download – just click the button below!

Reading Resources

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further resources in our Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

Some of the most successful startups on the planet utilise the freemium business model. Spotify, Slack and Dropbox have all shown that freemium can work – but how do you turn your userbase into paying customers so you can continue to grow your business?

It isn’t easy – for every Evernote and SurveyMonkey who rode the freemium rocket to soaring heights, there are a multitude of businesses that were unable to monetise their free users. So what’s the secret to effective conversion?

This edition of the Startup Success Series provides advice to those high-performing founders who are ready to take their business to the next level and convert users to paying consumers. We discuss examples from startups who have successfully created a paying customer base from initially free users, as well as providing practical advice and tips from an expert panel featuring Mikey De Wildt, Co-founder & COO of Influx and John Sherwood, Co-founder of Gleam.io.

Virtual Event Recording

About: Watch the webinar recording below to learn more about Mikey, John and their experiences as founders and with idea validation and problem-focusing, followed by an audience Q&A.

Timestamps:

2:30 – Introductions
6:29 – Defining the freemium model
14:17 – Free vs freemium
18:48 – Conversion rates
22:12 – Changing to freemium
32:38 – Failed experiments
38:00 – Q&A

Gleam.io

Learn more about Gleam.io and the work they have done here!

Influx

Learn more about Influx here!

Is Freemium a Good Revenue Model for MOBAS? – Analysis of Successful Factors

About: A research thesis analysing MOBAS and freemium – read here.

Reading Resources

About: Read more about monetising freemium models.

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further resources in our Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

Embarking on your founder journey and building a startup isn’t easy. Like climbing a mountain, you know where you want to go and have a solid idea of how to get there (after all, lots of people have climbed mountains before right?!), but you can’t account for every obstacle, pitfall or slip up you’ll experience along the way – this is why founders need to be resilient.

Resilience isn’t just getting something done. It’s about not giving up and staying positive despite huge challenges, climbing out of holes instead of wallowing at the bottom of them and working both smart and hard. This is much easier said than done, and as founders, we tend to put our ambitions ahead of our health in our pursuit of the mythical model of success.

That’s why for this edition of the Startup Success Series, we provided advice for first-time and early-stage founders on how to be resilient whilst taking care of your mental and physical health. We spoke with Valerie Judge, Co-Founder at Melbourne Edge Consultants and Julie Demsey, Certified Clinical Hypnotherapist & Mindset Coach to provide their expertise on how you can look after yourself on the climb.

Virtual Event Recording

About: Watch the webinar recording below to learn more about Valerie and Julie’s advice for founders on a positive mindset and resilience, followed by an audience Q&A.

Timestamps:

2:46 – Introductions
13:03 – Defining resilience and how to deal with being overwhelmed
22:55 – Taking breaks, time management and balance
30:57 – Stress management strategies
40:05 – How to think about success
44:10 – Q&A

Connect with our panellists!

JulieDemsey.com

Panellist Julie Demsey’s website has a host of resources for positivity, mindset and personal wellbeing. Be sure to listen to the 6 Minute Calming Meditation session – click here!

Techstars: Founder Rising: Hacking Resilience by Celebrating Small Wins — with Laura Spiekerman Podcast

Alloy cofounder Laura Spiekerman talks with Jenny Fielding about how the Techstars Barclays Accelerator alum became FinTech powerhouse, and the importance of sharing the small wins with your team as a key to founder resilience – listen here.

Reading Resources

We’ve collated online blogs and articles on founder resilience:

 

Startup Success Series: Company Structure 101

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now. Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access...
21 Oct '20