Startup Success Series : company-structure

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focusing on a specific topic. There’s only so much we can squeeze into 60 minutes, so we share resources from these webinars via these Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.


Startup Success Series: Marketing: How to Cut Through with Strong Messaging

Building a successful e-commerce business can be tough. Anyone can put their product on the internet but getting happy paying customers is a different story. Getting traffic to your site is often challenging (and expensive), and once you’ve made a sale, you’ve got the fresh problem of delivering the product safely to your customer.

Join us as we dive into the world of e-commerce and chat to the experts who understand this area the most. We will be having a panel discussion with Katija Vlatkovich, CEO @ Misfit Digital (Melbourne-based e-commerce marketing agency), Julian Bartram, Community Manager @ Shopify (A leading e-commerce software) and Einat Sukenik, Co-Founder & CEO @ TradeSquare (the largest wholesale marketplace in Australia).

You can expect to learn about:

  • Tips to building an engaging e-commerce website
  • How to set up your e-commerce for success from day one
  • How to increase traffic and conversion rates
  • How to map out product distribution channels

Video Recording

Coming soon.

Resources

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focusing on a specific topic. There’s only so much we can squeeze into 60 minutes, so we share resources from these webinars via these Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.


Startup Success Series: Marketing: How to Cut Through with Strong Messaging

Ever wondered how to craft the right messages to attract more customers to your startup?

Understanding how to communicate the value that your startup offers is crucial to the success of the business and underpins everything from pitch deck, to content marketing to advertising. How are customers meant to understand what you offer if you can’t communicate the value that you bring?

Come along to our Startup Success Series to learn how to reach more customers through marketing with David Koopmans, Chief Marketing Officer (CMO).

You can expect to learn about:

  • The logic behind creating effective messaging
  • Why the right messages are foundational to attracting customers
  • How to determine where your audience lives
  • How to put it all to work

Video Recording

Resources

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focusing on a specific topic. There’s only so much we can squeeze into 60 minutes, so we share resources from these webinars via these Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.


Startup Success Series: Leveraging Partnerships for Growth

As a founder, it’s important to build strong and valuable relationships to grow a successful startup. But in the early days, it’s hard to get your startup name out there and reach more people.

Securing valuable partnerships are essential to building a strong business. You can strengthen your brand, reach more customers and access useful resources that you wouldn’t have been able to otherwise.

Join us as we unpack how to leverage partnerships to accelerate your startup growth with Bryan Williams – Head of Ecosystem & Marketplace & Elliot Spirrett – ANZ Ecosystem Partner Manager @ Xero (a cloud-based accounting software platform for small businesses with over 2.7 million subscribers globally).

You can expect to learn about:

  • Tips to level up your partnerships
  • How to communicate the value you can bring to partnerships
  • How to identify and reach out to potential partners
  • Examples of great partnerships

Video Recording

Resources

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focusing on a specific topic. There’s only so much we can squeeze into 60 minutes, so we share resources from these webinars via these Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.


Startup Success Series: Strengthen your Startup with Insurance

There’s a lot to think about when building a startup. How to secure customers? How to find investment? Sorting out the right insurance is one of the last things you might want to think about. It can be a confusing and a time-consuming process, but far too often, founders think about insurance when it’s too late.

The most successful founders understand the importance of safeguarding their assets, intellectual property, customer data and transferring out from the balance sheet any risks of loss or legal liability using insurance.

Insurance strengthens your startup, protects your team, builds confidence to grow and the sustainability of your business – making you more appealing to investors.

You can expect to learn about:

  • What types of insurances exist for startups
  • How insurance protects and strengthens your startup
  • How de-risking your startup with insurance appeals to investors
  • How to find the right insurance for your startup

Video Recording

Resources

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focusing on a specific topic. There’s only so much we can squeeze into 60 minutes, so we share resources from these webinars via these Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.


Startup Success Series: Raising Investment through Family Offices

Have you considered family offices as a funding pathway for your startup?

Family Offices are typically family-owned structures that manage private wealth and strategic investments. They can seem like a difficult code to crack in understanding who they are, how to reach them and the best ways to work with them.

Join us to learn whether family offices are the right funding pathway for your startup as we chat to our expert panel, Federica Nicolao, Executive Director @ Foundry GroupTaryn Pieterse, Investment Manager at Rampersand and Adam Milgrom, Executive Director @ Tripple.

You can expect to learn about:

  • How to know if raising through family offices is an optimal choice
  • How family offices differ from VC and alternative funding pathways
  • How to raise funding from family offices

Video Recording

Resources

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focusing on a specific topic. There’s only so much we can squeeze into 60 minutes, so we share resources from these webinars via these Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.


Startup Success Series: Strengthen your Startup with Insurance

There’s a lot to think about when building a startup. How to secure customers? How to find investment? Sorting out the right insurance is one of the last things you might want to think about. It can be a confusing and a time-consuming process, but far too often, founders think about insurance when it’s too late.

The most successful founders understand the importance of safeguarding their assets, intellectual property, customer data and transferring out from the balance sheet any risks of loss or legal liability using insurance.

Insurance strengthens your startup, protects your team, builds confidence to grow and the sustainability of your business – making you more appealing to investors.

You can expect to learn about:

  • What types of insurances exist for startups
  • How insurance protects and strengthens your startup
  • How de-risking your startup with insurance appeals to investors
  • How to find the right insurance for your startup

Video Recording

Resources

 

Startup Success Series: Company Structure 101

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now. Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access...
21 Oct '20