Startup Success Series

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further resources in our Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

So you’ve been building your startup and everything is looking up, but you realise you’re going to need some extra hands to make it happen. You’ve heard of equity but what does it even mean? How do you actually give away company shares? What happens if things don’t go according to plan?

We were joined by LUNA’s Head of Legal, Emma Ferguson, to explore all things equity and explore your options as a founder.

Virtual Event Recording

About: Watch the webinar recording below followed by an audience Q&A.

Timestamps:

1:34​ – Introductions
7:27​ – What is equity?
23:18​ – 2 common ways to issue equity
48:08​ – Managing Equity

Salary Guide

  • Take a look at the Salary Guide Emma referenced during the presentation here!

Presentation Slides

  • Download your own copy of Emma’s presentation slides below.

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further resources in our Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

Taking your startup global is the ultimate goal, right? You want your business to be a household name and the market leader in the sector you operate in. But expanding into the wrong market at the wrong time can cause you to loose more than you gain.

So for this week’s Startup Success Series, we were joined by Victoria Denholm, Account Manager @ KPMG High Growth Ventures to help us understand more about different regions and the big things you should think about before making the leap.

Virtual Event Recording

About: Watch the webinar recording below followed by an audience Q&A.

Timestamps

  • 1:04​ – Introductions
  • 5:38​ – Key things to think about
  • 14:47​ – Overview of major global markets and regions
  • 35:23​ – Audience Q&A

Victoria’s Presentation Slides

  • Victoria has kindly made her presentation slides available to download!

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further resources in our Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

Accelerators and incubators – chances are if you’re a new founder, you’ve already heard these words, but what do they mean?

There are 23+ accelerators and incubators in Victoria alone. There are several programs run by universities across the state, top-notch commercial accelerators and industry specific programs. They’re all a bit different – how do you know which one is the best choice for you (if any).

Often the terms accelerator and incubator are used interchangeably, but there are some differences. They certainly share qualities – they provide guidance to startups, help advance their business, strategy and aim to prepare startups for investment or significant growth. Sounds good right? So which steps as a founder can you take to increase your chances of success when applying to an accelerator or incubator?

We covered exactly this and more for this week’s edition of the Startup Success Series! We were joined by industry experts to take you through everything you need to know on accelerators and incubators.

Virtual Event Recording

About: Watch the webinar recording below followed by an audience Q&A.

Timestamps

  • 2:43​ – Introductions
  • 7:23​ – Panelist’s elevator pitches
  • 12:13​ – The difference between an accelerator and incubator
  • 16:25​ – Benefits of taking part in a program
  • 19:37​ – How do accelerators and incubators work?
  • 32:39​ – Advice on getting the most out of a program
  • 36:24​ – How to make a strong application
  • 38:42​ – Audience Q&A

LaunchVic’s Accelerator and Incubator Resource

Connect with the Panellists and Learn More about their Programs

  • Connect with Lisian on Linkedin here and learn more about Swinburne Accelerator Program here.
  • Connect with Lauren on Linkedin here and learn more about Startmate here.
  • Connect with Rechelle on Linkedin here and learn more about SBE Australia here.
  • Connect with Matt on Linkedin here and learn more about RMIT Activator here.

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further resources in our Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

So you’re ready for your first injection of external capital? Great!

There is a huge amount of differing advice on what investors are looking for, what you need to do to get yourself investor-ready and how you should go about looking for investment – it can all feel very overwhelming. On top of this, you need to be ready to answer difficult questions and convince investors that you and your startup are a great investment opportunity not to be missed.

So for this Startup Success Series, we’re joined by expert investors to go through everything you need to know to get your startup investor-ready.

Virtual Event Recording

About: Watch the webinar recording below followed by an audience Q&A.

Timestamps

1:07​ – Introductions
3:56​ – Pros and cons of taking on investment
5:59​ – The difference between different types of investment
11:41​ – What do investors look for in a startup?
15:35​ – How much investment should you ask for / how much equity should you offer
20:40​ – Realistic startup valuations
27:18​ – How to approach investors
40:04​ – Common pitfalls
42:25​ – What happens after investment?
45:04​ – Audience Q&A

AirTree Resources

  • AirTree’s Blog – Lots of useful articles on everything investment!
  • Open Source List of Investors in Australia – This is a crowd-sourced list of active investors in the Australian startup ecosystem. The AirTree team have seeded this using public data sources and input from the ecoystem, but it’s really designed to be a “living” document that’s owned by the community. Please add investors or update details as appropriate – please just make sure you use it responsibly!
  • Open Source Seed Stage Term Sheet – A template used for all of AirTree’s seed deals.

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further resources in our Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

So you’re finally ready to launch that startup idea you’ve been working on for months (or even years). Your product or service is ready to become the next Culture Amp, Who Gives A Crap or Linktree, but you’re worried about sharing your great idea. How do you protect your startup from other startups or big companies developing their own version?

There are a number of legal devices that can protect you, but it can be an expensive maze of legal jargon and application forms. Copyrighting, patenting, trademarking – these are all methods of protecting your intellectual property, but which one is right for you (if any!)?

If the legal bits and bobs weren’t enough to wrap your head around, there’s also the cultural do’s and don’ts and practicalities to consider.

So in this edition of the Startup Success Series we discussed it all with a panel of experts including a lawyer, investor & experienced founder ready to share their wisdom and advise you on when it’s appropriate to safeguard your idea and how to go about it.

Virtual Event Recording

About: Watch the webinar recording below followed by an audience Q&A.

Timestamps

  • 1:14​ – Introductions
  • 7:19​ – How valuable is a startup idea?
  • 15:51​ – Common legal devices to protect your ideas
  • 38:14​ – How to budget for your protection
  • 39:38​ – Q&A

Government Resources

  • IP Australia – The government’s information database on intellectual property. Check on availability, apply and commercialise your IP.

Reading Resources

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now.

Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further resources in our Startup Success Series articles.

The Startup Success Series is supported by LaunchVic.

LaunchVic is Victoria’s startup development agency. LaunchVic invests in organisations and projects that empower entrepreneurs to scale innovative companies and deliver new industry benefits to the Victorian economy.

Product design – it’s a phrase you’ll hear a lot if you’re a founder or part of a startup, but what does it actually mean? Despite what the name suggests, digital product design isn’t solely about aesthetics (although they are important) – it’s about everything that takes place in the process of taking your startup from an idea and putting it in your customer’s hands. Solving problems through UX, UI, asthetics and process is at the heart of product design, but how do you build your startup whilst keeping this a priority?

For this edition of the Startup Success Series, we heard from Matt Shanks, Principal Digital Product Designer at Cogent as he taught us everything we need to know about how great product design can benefit and grow your startup.

Virtual Event Recording

About: Watch the webinar recording below with Matt’s presentation on government grants and incentives followed by an audience Q&A.

Timestamps

  • 2:10​ – Introductions
  • 4:20​ – Presentation begins
  • 9:06​ – Research
  • 22:59​ – Interaction Design
  • 34:25​ – Visual Design
  • 45:11​ – Q&A

Matt’s Presentation Slides

  • Matt has made his presentation slides available – click below to download!

Recommended Reading

  • Be sure to check out The Luma Institute. They describe all of the techniques Matt talks about in the presentation so it’s a great “How-To” intro for founders to gather evidence without having to be a high-price for ‘research’. Take a look here!

 

Startup Success Series: Accelerators and Incubators 101

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now. Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further...
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The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now. Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further...
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The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now. Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further...
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The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now. Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access...
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The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now. Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access further...
04 Feb '21

Startup Success Series: Financial Metrics for Founders

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now. Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access...
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Startup Success Series: Goal Setting, Metrics and OKRs

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now. Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access...
16 Dec '20

Startup Success Series: Your Role as a Founder

The Startup Success Series is designed to provide insight and education on the topics that matter most to the founder community right now. Each week Startup Victoria hosts a 1-hour webinar for the community, focussing on a specific topic. There’s only so much we can squeeze into 60 minutes, so following each webinar you can access...
09 Dec '20