Opportunity discovery under COVID-19 crisis circumstances


Project Title: Opportunity discovery under COVID-19 crisis circumstances

You are invited to participate in a research project on ‘Opportunity discovery under COVID-19 crisis’ conducted by a team of researchers from Australian National University (ANU) and RMIT University to study how start-ups and other small businesses in Australia and globally have responded to the Covic-19 crisis and made significant changes to their business model to sustain themselves. As a participant of the Startup Vic’s ‘Pitch Night: Startup Survivors’ who have experienced a fundamental shift in your business due to the pandemic, and have come out shining, we believe you have valuable experience and knowledge that other start-ups and small business can learn from about how to sustain a business during unprecedented crisis.

What is the project about?

We as a team of academics from Australian National University (ANU) and RMIT University are studying how entrepreneurs find ways to respond to losing their customers and to not being able to continue their business as usual. Specifically, we want to better understand how entrepreneurs and small businesses manage and potentially pivot/change their business models and develop appropriate strategies that have helped them to manage the current COVID-19 economic crisis. The ethical aspects of this research have been approved by the ANU Human Research Ethics Committee.

What does participation in this research entail?

Our study involves your participation in a remote, online interview, which will be digitally recorded, so that we can accurately transcribe it, and the recordings will be destroyed after publication. During the interviews we are interested in learning about your business experiences, how you have managed the current crisis, and perhaps learn about new opportunities that have emerged from this current situation.

Location and Duration

Interviews are expected to last about 20-30 minutes. We may contact you for another brief (10 minute) interview, if we feel we need to follow up on anything from the first interview.


We will keep your identity confidential as far as allowed by law. Access to the data you provide will be restricted to the research team only. Published results will only be reported in aggregate, and you will not be identifiable within published outputs unless you have elected otherwise.

Contact Details for More Information: If you would like to participate in this research as a respondent or seek more information, please contact any of the followings by 31st August 2020.

Dr. Birgit Muskat, birgit.muskat@anu.edu.au

Dr. Afreen Huq, afreen.huq@rmit.edu.au

Dr. Ashenafi Biru, Ashenafi.biru@rmit.edu.au