Product Marketer

Job description

2.5 Billion people read the news online. 75% of them hit at least one paywall everyday. As more and more publishers lock their sites behind paywalls, good news is getting harder to find. inkl is the world’s only company with a solution to this daily problem. We partner with 100 of the world’s top news sources and provide $3,000+ of paywall-free, ad-free, clickbait-free and most importantly – noise-free news for $15 per month or 10c per article.

2.5 Billion people read the news online. 75% of them hit at least one paywall everyday. As more and more publishers lock their sites behind paywalls, good news is getting harder to find. inkl is the world’s only company with a solution to this daily problem. We partner with 100 of the world’s top news sources and provide $3,000+ of paywall-free, ad-free, clickbait-free and most importantly – noise-free news for $15 per month or 10c per article.

The company has recently completed a milestone and is now expanding its team at The Commons in Collingwood.

Role

As our new Product Marketer you will be responsible for creating and managing digital marketing campaigns for the company. This means working with designers, copywriters, engineers and product managers to optimise paid and unpaid acquisition channels (including Facebook, Google, Twitter and LinkedIn). You will use your skills and knowledge of campaign optimisation and conversion rate optimisation to set and deliver weekly goals on customer sign-ups and free-to-paid conversions.

Outcomes

As Product Marketer, you will be responsible for delivering the following business outcomes:

  1. Deploy the marketing budget across various channels
  2. Deliver revenue growth through acquisitions, conversion and retention
  3. Oversee product-marketing initiatives to optimise conversion and retention metrics 

 

Competencies

inkl is a team and company with a huge ambition to re-make one of the most frequently used and important products in the online world. Our mission is to “enable informed decisions” because we believe an informed society is essential for progress. Give the scale of our ambition it is vital that (like the rest of our team) you must be hungry, passionate, and purpose-driven. 

inkl operates on a daily cadence. This means we all set and share our individual goals for the day with the team. Doing so not only helps us to ensure that we operate in sync, but also to finish each day with a real sense of progress and accomplishment. As our new Product Marketer you will need to be similarly goal-oriented and able to work on a daily cadence.

Did we mention hunger? Working on inkl’s furiously ambitious vision means that you should enjoy taking on responsibility, be able to juggle and manage priorities, like to experiment constantly, enjoy sinking your teeth into new challenges, and be curious about learning. Ideally, you would already have had experience working in a fast-paced startup. 

Our goal at inkl is to build a company of experts, not “managers” in the traditional sense. This means you must be a self-starter, with deep experience, and real expertise. inkl is a highly collaborative team and we love helping each other, but this is also a team of ‘A’ players. We expect teammates to operate independently, ‘own’ their domains, and be (or become) a world-leading expert in their field. 

 

As Product Marketer you will need to be an expert in four areas:

Analytics

We firmly believe that “what gets measured, gets done”. This is one reason why every member of the inkl team is SQL-literate and able to extract and analyse data independently. As a Product Marketer analysing data will be particularly important for you. You will need the ability to measure and communicate not only revenue growth, but also the changes in key marketing drivers to inform inkl’s ongoing strategy and priorities.

Optimisation

This probably goes without saying, but you’ll need to know how to build custom audiences, and A/B test ad campaigns, landing pages, emails and ad creative. Moreover, you’ll also need a strong understanding of UX patterns, loops and flows so you can identify and work with the product and engineering teams to address opportunities in on-boarding, engagement, conversion or retention. You must also have a good understanding of best-practices in free-to-paid conversion.

Creativity

You’ll be the team’s expert on marketing copy and creative. We don’t expect you to have a YouTube channel of Photoshop tutorials or your own copywriting consultancy. But you will need to be able to whip up concepts quickly, and work with designers and copywriters to create assets for your campaigns and projects. This means you’ll need to be a creative problem-solver who can pair data with new ideas and create killer campaigns. 

Leadership

As Product Marketer, you will need to be an excellent communicator so that the team has a clear understanding of your priorities and requirements. This means you must be highly self-motivated, independent, and most importantly – not afraid to share your ideas. In addition, as a member of a team at the leading edge of news innovation you will be working on ideas that others have not tried before. This means you must be willing to take risks, fail, iterate and persist, knowing that this is the only way to succeed. Resilience is a key attribute that we look for in each and every team member.
 

Benefits

As if saving the world wasn’t a big enough benefit already, we’re proud to share that inkl offers a number of innovative perks that make life easier, richer and more rewarding for you. These include:

Flexible working hours

As an expert and owner you get to decide how, when and where you work. This means that if you do your best work between 2 and 4am while sitting in your PJs with a cup of cocoa, so be it. Or that if you want to fly North for the winter and work from Bali for the next four weeks, bon voyage. At inkl the only things that matter are getting the job done and being there for your team. The rest is up to you. Welcome to work, designed for grownups, by grownups. 

Truly happy birthdays

No one should work on their birthdays. Which is why you get a mandatory day off. True, your friends might all be at work, but you can still sit in the park and feed the pigeons for one special day each year. Don’t worry, we’ll save you some cake.

Uncommon surroundings

We work out of The Commons in Collingwood. After checking out every single co-working space in Melbourne we decided that this was the best. Startups and creatives all around you, yoga and meditation classes, free (and delicious) breakfast on Tuesdays, end-of-month drinks, plus beer, cider and soda water on tap, fresh fruit and cereal, and Butterbing cookies. What’s not to love?

Saving the world

Concerned about climate change? Trade wars? Actual wars? Corrupt politicians? Crony capitalism? Inequality? Refugee treatment? Anti-vaxxers? Flat-Earthers? Us too. By fixing the news you get to fix the information gap that allows all these problems to exist and grow. Join us in our mission to “enable informed decisions” and get the greatest benefit of all – a better and brighter future for the world (but bring your own cape).

How to apply
Email careers@inkl.com or connect with our founder on LinkedIn: https://www.linkedin.com/in/jeamish/
  • Company: inkl
  • Job type: Full time
  • Job role: Product Marketer
  • Salary range: 20% more than what you're making right now
  • Location: collingwood
  • Remote: Remote is possible