Manager, Content Creation & Social Media

Job description

This role puts you in the middle of Australia’s exciting innovation, startup and technology space. YBF Ventures is one of the fastest-growing organisations helping startups to scale, scaleups to succeed and corporates to innovate and is considered the nation’s leading tech and innovation-focused community. The company is currently recruiting energetic and motivated team members to help shape the future of YBF.

As the Manager, Content Creation & Social Media, you’re responsible for creating high-quality content and managing the brand’s multi-channel social media platforms: designing a social media strategy, engaging with a targeted community, and growing numbers across each platform. You will assist with event production, promotion, and execution.

Content Creation

  • Brainstorm creative, on-brand content working alongside the marketing team.
  • Create end-to-end original video content for social media, EDMs, website, marketing, advertising and more.
  • Produce, record and edit audio / video podcasts.
  • Plan and schedule content creation in line with annual content calendar.
  • Understand what’s trending in the startup ecosystem and relate to wider current events.
  • Modify strategy on an ongoing basis by capturing and analysing data, metrics and insights.
  • Deliver against KPls and prepare monthly report.
  • Organise and archive content for future use and access

Social Media

  • Create an editorial calendar and communication schedule.
  • Design and execute inter-platform strategy including benchmarking with YBF Ventures competitors, key messaging and audience identification.
  • Create and post content regularly on Linkedln, Facebook, YouTube, lnstagram (feed, stories and live video) and podcasts – content generation (copywriting of original text, acquisition and editing of images, video and links) that spurs community and wider audience engagement.
  • Maintain company social media platforms to ensure key messaging and visual identity is the same across all platforms and strategise how to increase visibility of content.
  • Work with team members to ascertain shareable content and to identify top members to engage with, within the community.
  • Moderate community and partner content, engaging and sharing from YBF Ventures’ based on brand-adjacency and alignment with messaging.
  • Respond to questions posed to the company, or escalate to appropriate party.
  • Modify strategy on an ongoing basis to adapt to best practices by capturing and analysing data, metrics and insights.
  • Analyse performance against KPls and prepare monthly report.


  • Assist with coordination of company’s events such as talks, conferences, trade shows, award ceremonies and staff events.
  • Work within set budgets.
  • Assist with prepare invitations and send out at appropriate time, with follow-up.
  • Assist with the promotion, drive and manage event attendance.
  • Ensure brand values are demonstrated to the highest level at house-produced events and participation in third-party events (trade shows).
  • Assist with management of events for smooth execution – set-up of banners,

seating, ensuring A/V systems are operational (both in-house and third-party events).


  • Bachelor’s degree in PR, Communications, Journalism, Marketing or New Media.
  • Proven experience in social media marketing or digital media.
  • Proficiency in videography, video editing, graphic design and audio editing [Adobe suite or similar].
  • Experience working as a content creator, videographer or photographer.
  • Ability to work in a fast-paced self-directed environment.
  • Excellent writing, editing and communication skills as well as supreme visual intelligence.
  • Knowledge of and experience with varied social media management tools.
  • Demonstrated social networking experience and knowledge of analytics tools.
  • Comprehension of web design, web development, SEO, SMM, SEM and CRO.
  • Comprehension of online marketing and knowledge of major marketing channels.
  • Knowledge of what kind of content works best for each platform.
  • Can-do attitude, detail-oriented and customer-focused.
  • Ability to multi-task.
  • Ability to negotiate and manage a small team.
  • Off-the-charts organisational skills with capacity to think on feet and absorb and process information quickly.
  • Long-term right to work in Australia.
  • You put people first in everything you do.
  • Passionate about delighting our members and building fantastic places for communities to work together.
  • Our success relies on working together, enjoying each other’s company, and having fun.
How to apply
Keen to join the team? Email your CV and a covering letter to:
  • Company: YBF Ventures

  • Job type: Full time

  • Location: Melbourne CBD