How to Set Up Your Small Business to Succeed—Even as the Pandemic Continues

How to Set Up Your Small Business to Succeed—Even as the Pandemic Continues

If your small business still isn’t allowed to reopen amid the pandemic, or you have reopened and are having trouble getting back into a rhythm, you’ve come to the right place. This pandemic has wrecked the best-laid plans of countless businesses across the country and world. However, while it won’t come without its challenges, you can put your business in a position to succeed. Here are some simple tips to help you get started:


Since you can’t do much without money, your finances are a good place to start.

  • Review your budget so that you can restrategize.
  • Look for financial assistance options from both government and non-government entities.
  • Consider what expenses you can cut as well as potential revenue you can add.
  • Connect with Startup Victoria for powerful professional and personal development opportunities, improved networking, and to engage investors.

Online Marketing

Marketing has never been more important, and the web is the place to market.

  • Make sure your website is top-notch
  • Social media is critical for small business marketing, so engage your audience on any platform that is relative to your business.
  • Email marketing can also be very effective, as long as you execute it tastefully.

Keep Customers as the Priority

When it comes down to it, customers are the core of any business. 

  • Be sure to communicate to your customers some of the ways you are responding to the COVID-19 pandemic.
  • Provide a top-notch in-store customer experience, even if that means you need to make some improvements like painting or installing new flooring.
  • Enhance the customer experience at your store, such as providing in-store discounts and exclusive product releases.


Owning a business is stressful on the best days. But in difficult times like these, it can get downright overwhelming, so it’s essential to take care of your health and wellbeing.

  • Try to maintain healthy eating habits; grocery delivery services can help.
  • Aim for getting seven to nine hours of sleep each night.
  • Find an exercise routine you enjoy, and do it five times a week. 
  • Make time to do fun, relaxing activities unrelated to work.

There’s no getting around the fact that it’s challenging to run a business right now. However, by adjusting your finances, embracing online marketing, finding ways to better serve your customers, and practicing self-care, you can set yourself up for success. Just try to persevere, and always be on the lookout for ways that you can adapt to the times.

Image via Burst