How to Leverage Technology and Make Your Life Easier as a Solopreneur
The life of a solopreneur is nary an easy one. No doubt, you likely have your work cut out for you most of the time. After all, a business, no matter how small, needs to be nurtured so that it’s healthy and grows to its fullest potential.
Chances are, you have your hands full, day in and day out, as you attend to your business’s whims so that it can continue to run smoothly and provide value to your customers and clients. But every so often, you may feel like you have bitten off more than you could chew, which can result in burnout or, God forbid, in you dropping the ball altogether — something that you’ll want to avoid at all costs as it could be detrimental to your business, for obvious reasons.
Indeed, it is because of this that you really need to recognize the full breadth of how technology can help you — not merely to run your business but to run it efficiently and consistently without running yourself ragged in the process. Let’s explore this topic in a bit more detail.
It’s a well-known fact that many small businesses fail in their first five years. This can be attributed to a good number of factors, such as the lack of a market, or insufficient cash flow, or even poor marketing (to name just a few). And of course, let’s not forget poor management, which is definitely well within your control and can, therefore, be avoided.
No doubt, this is the very reason why you as a solopreneur really need to do your due diligence as you start your business. Thankfully, there’s no dearth of small business resources easily accessible online that you can easily turn to for just about every business concern under the sun, from financing to business planning. Needless to say, it will serve you well to take advantage of them and be sufficiently informed and knowledgeable.
Startup Victoria also offers a variety of programs that can support small business founders, including Founder Connect, The Startup Success Series, Growth Club, and Pitch Night.
Give Your Online Presence Some Love
In this day and age, it’s almost a requirement for a business to be online. As more and more consumers take their business to the internet, this is, in fact, a necessity. It goes without saying, indeed, that you need to make great use of the internet and establish a solid online presence for your business. Doing so will not only widen your reach, but you can potentially make it easier for people to find you and buy from you or patronize what you are offering — essentially the very thing that you need to run a successful online business.
Now, social media is arguably the best way to reach your target audience at present. The best part is, it’s fairly easy — not to mention free — to create a profile in most social media networks. But it shouldn’t end there. Instead, you’ll also need to really make great use of these platforms to communicate with your existing customers and attract new ones, as well.
Of course, do not underestimate the power of an intuitive business website. This is a given if you run an e-commerce business. But even if you don’t, it’s still a wonderful way to showcase the products and/or services you offer and establish your footing in your industry or market.
Get Help from Experts
Now, among the pitfalls of being a solopreneur is the belief that you have to do everything yourself. In fact, you might even subscribe to the old adage that if you want something done, you’ll have to do it yourself, especially when you want to save time or money. But the fact is, nothing can be further from the truth. While there are some aspects of your business that are best handled by you, chances are, there are also others that are well beyond your skill set.
For instance, when it comes to building a business website, again, you want it to be intuitive and professional, so your customers can navigate through it with ease. It can be easy enough to create a website when you’re a novice, yes, and it will even save you money in the process. However, unless you have a great deal of technical know-how, you might only end up with a website that’s generic, at best, failing to convey the professionalism that you want. Not only that, but you will invariably spend a great deal of time learning the ins and outs of creating a basic site — time that’s likely better spent on important business tasks that are more your forte.
With such a scenario in mind, it can, indeed, be a better idea to hire a freelance expert in web design and development. You can, in fact, hire node JS developer experts who can create the professional, user-friendly, and feature-packed website that you want and need via online job boards. And it doesn’t end there, too, because the best job boards have plenty of freelancers who can help you in tasks that you’re really better off delegating.
Gear Up with Tools
Lastly, for the business tasks that you do — and should — leave for yourself, know that there’s no shortage of apps and software that you can get for yourself to make your life so much easier. The fact is, there’s an app for just about every step of your business process. This, of course, varies from business to business, so it is a good idea to take stock of your tasks and identify the ones that can be made faster or more efficient with the right software.
Suffice it to say, being a solopreneur can be challenging in more ways than one. However, by leveraging tech appropriately, you can increase your efficiency and productivity — which will, in turn, increase your business’s growth and profitability. Indeed, there is no better time than now to run a small business because solopreneurship has never been this good!
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