How Can Video Production Help Australian Small Businesses?
If you own a startup or small business, investing in video production to boost your brand campaigns have probably crossed your mind. But with the daunting prospect that a big budget is required to be successful, you might be having second thoughts.
Still, your startup will fare much better if you decide to go for that first video production. In fact, video is a very popular medium in Australia with an estimated 15 million unique Australian visitors per month on YouTube alone.
So if you still need a little convincing, check out these 5 ways video productions can help Australian startups achieve success.
5 Ways Startups Can Benefit from Video Productions
1. Catch Consumer’s Attention
Humans now have short attention spans, thanks to the success of smartphones and the internet. In fact, it’s now less than a goldfish (9 seconds)—at an average attention span of 8 seconds. So how do you grab your consumer’s attention and make them know that your startup exists?
To catch their attention, you need to integrate video productions in your marketing strategy. After all, 59% of executives say they would rather watch a video than read text. Furthermore, startups that embedded videos on their websites enjoyed 200%-300% more unique visits than websites without videos,
2. Introduce Your Startup to a Vast Audience
If you want to boost brand awareness, video productions are the way to go.
You might be surprised at the sheer number of Australians who watch video regularly. About 88% of 15 million Australian Facebook users watch videos on the social media platform. In addition, the average Australian visits YouTube 11 times per month. Just imagine if all of these regular users become your future customers or brand advocates!
3. Keep Customers Interested
Did you know that the average time a user spends on your website is just 2 minutes and 48 seconds? And most of them tend to stick around at less than 15 seconds.
Fortunately, with video productions, you can keep potential customers interested enough to learn more about your services or products. In fact, you can dramatically increase their average session duration for 2.6 times, which is around seven minutes.
4. Get Your Site on the Two Biggest Search Engines in Australia
As previously stated, having a video on your website helps retain visitors for up to seven minutes. This ultimately means that your site will have a lower bounce rate. And the largest search engine in Australia—none other than Google—can favour your startup’s website if you have both videos and low bounce rates in it.
Consequently, video productions help you become visible on YouTube, the second largest search engine following Google. As such, it’s a must to build your presence there as well.
After all, video productions uploaded to YouTube also serve as marketing tools based outside your website. For instance, when YouTube user encounter your video while browsing, they can simply follow the link inside the video to your website in order to find out more about your startup.
5. Send Your Message Across
Aside from catching your customer’s attention, you also have to effectively send your message across. Doing so results in increased brand awareness as well as a boost in your conversions as people are more likely to invest in your startup if they trust you.
To show them you’re trustworthy, send your brand message across by using video productions. Not only can humans process visuals 60,000 times faster than they can process text but they can also properly retain your message as videos appeal to several senses in a short amount of time.
Furthermore, statistics reveal that atleast 79% of consumers prefer learning about a new product through video and 84% are more likely to buy an item after watching a video.
Investing in video productions can surely benefit your startup in so many ways. In fact, there are 5 more reasons you need to learn if you’re interested to get started with video marketing. Read the full article produced by Mustasa Republic, a creative multimedia agency based in the Philippines.