Masterclass#10 – Minimum viable brand

To define a brand, we have to start with the target audience.

The Minimum Viable Brand (MVB) framework is used to quickly identify the purpose, promise and positioning of the business.

In this Masterclass, we’ll prototype a MVB and cover how brands shape design for your business.


Jordan Gian is a designer and thought provoker – But mostly a creative entrepreneur. With a background in Design Jordan unknowingly used many Human Centered Design methods in setting up 15 SME’s before his 25th birthday. Jordan’s time is split between design commitments for leading global brands, running ecom businesses, Hospitality venues and consulting on strategy and innovation. If we can’t find him, we start looking at the beach or in the mountains.

Register for any iHarvest Meetup or Masterclass and receive a complimentary mentoring session with one of the VU Entrepreneurs in Residence (VU EIRs).