Idea to IPO

Don’t miss our last event of 2020, we’re getting together in Sydney and hosting a fireside chat with Kate Morris, Founder of Adore Beauty!

Innovation Bay is focused on supporting founders from idea to IPO and beyond and Kate Morris’s story absolutely showcases that journey.

In 2000, Kate Morris began a beauty empire in her garage. She had 2 brands on board to start with, asked her boyfriend’s dad for a $12,000 loan to buy a basic website and stored stock under her bed. Kate was on a mission to change the beauty shopping experience for Australian women. A university job on cosmetics counters led Kate to realise that most women found department stores intimidating. Now, 20 years later, the business is definitely out of the garage. Adore Beauty has a warehouse and office, over 150 employees, sells 230+ leading beauty brands, serves over 1.5 million customers and is listed on the ASX as ABY.