Create Landing Pages That Convert

RSVP Essential: Please note that this is a paid event (AUD 300).

A great homepage is not a display mantle. It’s your first impression. First impressions matter. The better your first impression the better return your customer acquisition efforts will yield. More than half of your traffic bounces from your homepage. Great landing page will almost always help your customer down the acquisition path. In this workshop we explore

What makes for a great landing page.
How to do competitive analysis for a great landing page.
How to ideate your landing page.
Generating your value proposition.
Articulating your value proposition.
Experimenting with your call to action.
Assessing landing page conversions.
How to improve your team culture for experimentation.

Hosted by Ajay Chavda who is the co-founder of Weboptimizers, a digital agency which runs marketing campaigns for the likes of Luna Park, Melbourne Central, Lombard, Linen House, Novotel & hundreds of other Australian brands.


A laptop computer with WiFi access is required.