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iHarvest Masterclass#15 - Intellectual Property Strategies for Entrepreneurs

Intellectual property should be addressed in a startup’s infancy. IP is one of your most valuable assets, essential in securing venture capital funding or preventing competitors from unfairly competing with you. But do you need to register a patent, trademark or copyright? What about confidentiality agreements or trade secrets? Navigating this legal landscape can be daunting. After identifying what constitutes your IP—prototypes, logos, taglines, website copy—you must take steps to protect it. Managing your IP is an ongoing process. Intellectual property can be easy to dismiss when overwhelmed by the task of launching a startup, but it’s critical. Here’s a sample of some of the topics we’ll discuss: What is your intellectual property? Various legal tools associated with IP and when they are relevant to your startup Ongoing management on IP to avoid exploitation This masterclass is for entrepreneurs who want to: Understand the intellectual property of their startup Gain the knowledge to effectively protect their IP Register for this masterclass to learn intellectual property strategies for your startup. MASTERCLASS MASTER: Dean Cvetkoski and started his business life at the age of 15 and used to write notes to excuse himself from school, only to get changed into something more presentable and attend client meetings. Dean says business is his lifestyle, not just his passion. Dean is the CEO & Founder of newly found local Liverpool startup, Vesuvio, which started from nothing to a now global business and is making news headlines across Australia. Register for any iHarvest Meetup or Masterclass and receive a complimentary mentoring session with one of the VU Entrepreneurs in Residence (VU EIRs). The iHarvest mentoring sessions offer specialised guidance to startups and entrepreneurs through connection to the VU EIRs, a diverse bunch with a single common defining characteristic – they believe in the importance of developing entrepreneurs and They Make it Matter. #iHarvestCoworking #Sunshine

iHarvest Free Coworking Fridays

If you’ve thought about coworking but haven’t tried it, here’s your chance! One Friday of the month between 9.00am and 5.00pm (unless we let you know otherwise) iHarvest Coworking Sunshine opens its doors for startups, entrepreneurs and businesses to come and experience working in the space. Registration is required to schedule your FREE coworking day at iHarvest Coworking Sunshine. Bring your laptop and your lunch, and enjoy a day with like-minded people in a great location and vibrant space. If you can’t make the date, contact info@iharvestcoworking.com.au to arrange an alternate time to check out the space! #iHarvestCoworking #Sunshine

iHarvest Meetup June

If you’re a startup, entrepreneur or have an idea for building your business, the monthly meetups at iHarvest Coworking Sunshine will give you an opportunity to validate an idea, solve a challenge, evaluate an opportunity or just find a new perspective. iHarvest meetups are all about networking and building new relationships but you’ll also get to hear from guest entrepreneurs throughout the series, have the chance to join in Q&A sessions and pitch your current project. Register for any iHarvest Meetup or Masterclass and receive a complimentary mentoring session with one of the VU Entrepreneurs in Residence (VU EIRs). The iHarvest mentoring sessions offer specialised guidance to startups and entrepreneurs through connection to the VU EIRs, a diverse bunch with a single common defining characteristic – they believe in the importance of developing entrepreneurs and They Make it Matter. #iHarvestCoworking #Sunshine

iHarvest Masterclass#16 - Who are they? Creating Customer Personas

The key to any startup or business' longevity is the successful application of addressing and solving a specific sets of needs & desires of its customer. In this masterclass, you will learn how to dive deeper into understanding who your customer is, so you can better solve their challenges and gain traction for your startup. Product Design, Business Modelling & Marketing are all closely influenced and rely heavily on the accuracy and depth of an avatar, or customer persona. Set your startup & teams up for success by learning how to effectively map Customer Personas. Here's a quick taste of some of the topics we'll discuss: Building Business Models on Customer Insights Empathy Mapping The 7 Core Human Fears & Desires Effective Advertising This masterclass is for entrepreneurs who want to: Establish innovative Business Models based on Customer Needs & Desires Learn how to deepen their understanding of who they are building their product for & marketing to Gain Traction & Scale quickly Register for this masterclass to learn more about who your customers so you can better solve their challenges and gain traction to your startup. MASTERCLASS MASTER: Phoebe Kuhn is a Speaker, Human Behaviour Specialist, Personal Brand Strategist, Business and Mindset Coach. She works with Entrepreneurs & Executives to bring their talents and ideas into the world in a scalable, profitable and inspiring way. Prior to starting her own business, she worked in various roles in Food Tech & Legal Tech Startups, eCommerce & at some of the world's most awarded Creative Agencies, managing digital projects for the likes of Myer, NAB, Holden, Coles, iSelect & 2XU. Through her experience in the Digital Marketing & Communications sector and a background in Personal Development & Human Behaviour, Phoebe fuses her unique experience to drive innovation through a deeper understanding of Consumer Behaviour & Core Human Needs. She writes and speaks on the topics of Leadership, Entrepreneurship & Human Behaviour Dynamics. Register for any iHarvest Meetup or Masterclass and receive a complimentary mentoring session with one of the VU Entrepreneurs in Residence (VU EIRs). The iHarvest mentoring sessions offer specialised guidance to startups and entrepreneurs through connection to the VU EIRs, a diverse bunch with a single common defining characteristic – they believe in the importance of developing entrepreneurs and They Make it Matter. #iHarvestCoworking #Sunshine

iHarvest Masterclass#17 - Storytelling for Influence

Our worlds are shaped by the stories we tell. In business it doesn't matter if we are talking to customers, inspiring future employees or pitching to investors, telling the right story is critical. In this Masterclass with Hannah, we’ll cover the tricks and tips that help you create your own story. MASTERCLASS MASTER: Hannah Gee has a background in customised learning design partnering with Global Companies to design customised blended learning solutions. Hannah was Director for The School of Life Australia where she launched rigorous and fun emotional skills Learning and Development offering. Hannah and her team partnered with 47 organisations over 2 years to embed the TSOL emotional skills learning and development program. A feat she is super proud of all in the quest of building more emotionally intelligent workplaces. Register for any iHarvest Meetup or Masterclass and receive a complimentary mentoring session with one of the VU Entrepreneurs in Residence (VU EIRs). The iHarvest mentoring sessions offer specialised guidance to startups and entrepreneurs through connection to the VU EIRs, a diverse bunch with a single common defining characteristic – they believe in the importance of developing entrepreneurs and They Make it Matter. #iHarvestCoworking #Sunshine

iHarvest Free Coworking Fridays

If you’ve thought about coworking but haven’t tried it, here’s your chance! One Friday of the month between 9.00am and 5.00pm (unless we let you know otherwise) iHarvest Coworking Sunshine opens its doors for startups, entrepreneurs and businesses to come and experience working in the space. Registration is required to schedule your FREE coworking day at iHarvest Coworking Sunshine. Bring your laptop and your lunch, and enjoy a day with like-minded people in a great location and vibrant space. If you can’t make the date, contact info@iharvestcoworking.com.au to arrange an alternate time to check out the space! #iHarvestCoworking #Sunshine