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Customer Empathy Mapping – First steps to Design Thinking

As business owners, we are not our customers. No amount of training or expertise tells us what is going on in our customers’ heads. Understanding people is the most valuable skill you can develop in business. Being able to look into their context and see the world through their eyes helps you eliminate the cognitive bias and allow your business truly to help your customers accomplish their goals. This can be achieved with the help of the ‘Customer Empathy Mapping’ a design tool and exercise a business can use to gain a deeper understanding of the experiences their customers have in relation to the businesses offering and as a customer touch points during the process of customer journey mapping This seminar will focus on developing a solid understanding of the essential phases and methods in design thinking and learn how to implement your newfound knowledge, participants will have the opportunity to create an empathy mapping for your business. In this workshop you will learn: -Gain a better understanding of customer empathy mapping -Learn to apply design thinking to your problems in order to generate innovative and user-centric solutions -Make use of practical design thinking methods in every stage of your problem, with the help of method templates -Best use case of empathy mapping for your business Requirements: -A laptop -Pen and Notepad *An Empathy Map template will be supplied.
31 Oct '19 06:00 pm Western BACE Western BACE

StartNorth Grand Opening Celebrations

We are so excited to announce the opening of StartNorth Coworking Space! On Friday 8th November from 1pm to 4pm we will be hosting our grand opening event and welcome all current members, partners, startups and small businesses to come and join us in celebrating this milestone! Mayor speech and ribbon cutting , networking, food, beverages, and membership raffles are all included in your free admission! WHO SHOULD ATTEND: Entrepreneurs, creatives, freelancers, digital nomads, work-from-home folks, business owners, professionals, students, YOU! ABOUT US: StartNorth Coworking Space We're a new coworking space located in the redeveloped Town Hall Broadmeadows, for startups and small businesses in Melbourne's north. Our passion is helping startups and scaleups succeed. StartNorth has room to host over 80 members and includes a mix of flexible desks, permanent desks, private offices and bookable meeting rooms. To stay up to date with StartNorth you can follow us on Facebook, connect on LinkedIn or visit our website. Sign up for newsletter updates here and download a StartNorth brochure today.
08 Nov '19 1:00pm StartNorth Coworking Space StartNorth Coworking Space

Business Planning Essentials - How to build a road map to success

StartNorth Coworking Space is proud to partner with Small Business Victoria to host this latest business event. Put your business on the path to long-term success. This workshop will take you, step by step, through the vital process of building a business plan to drive your business forward. Learn how to map out a plan that will show where your business is at right now,where you’d like to be in future and, most importantly, help you develop a clear vision of the next steps and strategies that will take you there. You wouldn’t set out on a road trip without a map. The road to business success is no different. Without a map to guide you, you’re flying blind and just as likely to end up lost or facing down a dead end. So, take the guesswork out of your next steps and fast track your business towards success at this practical two-hour workshop that will show you how to clarify your long-term goals into a solid business plan. Learn to: • Discover and explore new opportunities • Identify key risks and limits to growth • Solve problems using a range of tools and processes • Think ahead and size up future directions • Create a business framework • Develop strategies to fast track success • Build a one-page business plan • Access tools, templates, support and resources WHO SHOULD ATTEND: Entrepreneurs, creatives, freelancers, digital nomads, work-from-home folks, business owners, professionals, students, YOU! ABOUT US: StartNorth Coworking Space We're a new coworking space located in the redeveloped Town Hall Broadmeadows, for startups and small businesses in Melbourne's north. Our passion is helping startups and scaleups succeed. StartNorth has room to host over 80 members and includes a mix of flexible desks, permanent desks, private offices and bookable meeting rooms. To stay up to date with StartNorth you can follow us on Facebook, connect on LinkedIn or visit our website.
13 Nov '19 09:30am StartNorth Coworking Space StartNorth Coworking Space

SDNOW4

SDNOW is an Asia-Pacific conference about design, strategy, ethics, and futures, hosted in 2019 by RMIT University in Melbourne, Australia. Together we're pushing the boundaries of Service Design, Strategic Design, Speculative Design, and other emerging practices – with speakers, facilitators, and artists bringing subversive thinking, new paradigms, and critical approaches that define how these practices grow.
14 Nov '19 09:00 am RMIT University Storey Hall Tristan Cooke and Nico Leonard

ELEVATE Hardware Meetup: A conversation with Grant Petty

Are you a hardware founder, an investor or just interested in hardware product development? Join us as at the second ‘ELEVATE’ meetup as we have a conversation with Grant Petty, founder and CEO of Blackmagic Design, one of the world’s leading innovators of creative video tech. Grant is focused on design and problem solving, and has assembled world leading software, hardware, R&D, industrial design, interface design, manufacturing and marketing, and focused them all on design and creativity. GUEST SPEAKER Grant Petty, CEO & Founder of Blackmagic Design Grant Petty, founder and CEO of Blackmagic Design, has become one of the world’s leading innovators of creative video tech. His goal was – and still is today – to empower creativity by making film, television and AV production equipment affordable for everyone. And because of Grant Petty, a huge amount of the new films, TV shows, commercials, music videos and live concerts you watch was created with Blackmagic Design product. Blackmagic Design, with more than 1,000 employees in seven countries, has millions of customers around the world. This includes Oscar winning cinematographers to 15 year old students; and projects from Star Wars: The Last Jedi, to Game of Thrones, NCIS, Elton John’s end tour and the Melbourne Symphony Orchestra. Grant is focused on design and problem solving, and has assembled world leading software, hardware, R&D, industrial design, interface design, manufacturing and marketing, and focused them all on design and creativity. ABOUT ELEVATE ELEVATE - Created by Western BACE and HardworX - is a twelve month series to support Victorian founders who have a desire to design, create, bring to market and mass manufacture a hardware product. The hardware focused program will consist of meetups, masterclasses, bootcamps, 1-1 expert support and an in depth innovation tour of the Melbourne Hardware ecosystem. ELEVATE will focus on demystifying product design, manufacturing and supply chain. ELEVATE will be delivered as a not-for-profit, community-driven series with content created by hardware innovators for hardware innovators. For more information regarding ELEVATE and register to be the first in the know , visit elevatehardware.com ELEVATE - Taking Hardware from Concept to Commercialisation is proudly supported by LaunchVic.
14 Nov '19 06:00 pm Victorian Innovation Hub Western BACE