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iHarvest Meetup March

If you’re a startup, entrepreneur or have an idea for building your business, the monthly meetups at iHarvest Coworking Sunshine will give you an opportunity to validate an idea, solve a challenge, evaluate an opportunity or just find a new perspective. iHarvest meetups are all about networking and building new relationships but you’ll also get to hear from guest entrepreneurs throughout the series, have the chance to join in Q&A sessions and pitch your current project.

Masterclass#9 - Simple Techniques to Assess Market & Competition

In order to succeed, a startup must properly understand their market. First by assessing the attractiveness of their startup to the market, and then understanding the potential market size and the behaviours required to succeed in that market. Standing out also means understanding your competition. Market research can prepare you for evolving markets and prevent your business from being overshadowed by your direct competitors. Gather information about competing products and services, pricing, positioning and branding, and market reputation. Determine your own competitive advantage based on this information. Here’s a sample of some of the topics we’ll discuss: Importance of knowing your customer Simple techniques and tools for assessing your market and competition Market validation process and defining your unique proposition This masterclass is for entrepreneurs who want to: Gain greater knowledge of their market and customers Learn about market research tools and resources Register for this masterclass to learn how to gain a clear understanding of your market and competition. MASTERCLASS MASTER: Jeanette Cheah is Chief Strategy Officer and Co-Founder of The Hacker Exchange, a global, tertiary-accredited program connecting curious entrepreneurs to opportunities in Silicon Valley, Tel Aviv and beyond. She is the co-creator of the Gingerbread Demolition non-profit event for Save the Children Australia, and has spoken at or created events for General Assembly, SXSW, Google Launchpad, and Melbourne Knowledge Week to name a few. Jeanette was also listed in Smart Company’s International Women's Day Showcase, 2018. With a background in economics, sociology, marketing and UX design, Jeanette loves blending the excitement of the startup world with the power of the business world, and believes the best results come from diversity of thinking and a 'never stop learning' mindset.

Masterclass#10 - Minimum viable brand

To define a brand, we have to start with the target audience. The Minimum Viable Brand (MVB) framework is used to quickly identify the purpose, promise and positioning of the business. In this Masterclass, we’ll prototype a MVB and cover how brands shape design for your business. MASTERCLASS MASTER: Jordan Gian is a designer and thought provoker - But mostly a creative entrepreneur. With a background in Design Jordan unknowingly used many Human Centered Design methods in setting up 15 SME's before his 25th birthday. Jordan's time is split between design commitments for leading global brands, running ecom businesses, Hospitality venues and consulting on strategy and innovation. If we can’t find him, we start looking at the beach or in the mountains. Register for any iHarvest Meetup or Masterclass and receive a complimentary mentoring session with one of the VU Entrepreneurs in Residence (VU EIRs).

iHarvest Free Coworking Fridays

If you’ve thought about coworking but haven’t tried it, here’s your chance! One Friday of the month between 9.00am and 5.00pm (unless we let you know otherwise) iHarvest Coworking Sunshine opens its doors for startups, entrepreneurs and businesses to come and experience working in the space. Registration is required to schedule your FREE coworking day at iHarvest Coworking Sunshine. Bring your laptop and your lunch, and enjoy a day with like-minded people in a great location and vibrant space. If you can’t make the date, contact info@iharvestcoworking.com.au to arrange an alternate time to check out the space! #iHarvestCoworking #Sunshine

iHarvest Meetup April

If you’re a startup, entrepreneur or have an idea for building your business, the monthly meetups at iHarvest Coworking Sunshine will give you an opportunity to validate an idea, solve a challenge, evaluate an opportunity or just find a new perspective. iHarvest meetups are all about networking and building new relationships but you’ll also get to hear from guest entrepreneurs throughout the series, have the chance to join in Q&A sessions and pitch your current project. Register for any iHarvest Meetup or Masterclass and receive a complimentary mentoring session with one of the VU Entrepreneurs in Residence (VU EIRs). The iHarvest mentoring sessions offer specialised guidance to startups and entrepreneurs through connection to the VU EIRs, a diverse bunch with a single common defining characteristic – they believe in the importance of developing entrepreneurs and They Make it Matter. #iHarvestCoworking #Sunshine

iHarvest Masterclass#11 - Product Innovation & Commercialisation

In today's world product innovations need to be continued. In this Masterclass we'll cover how to start your own Build-Measure-Learn cycles and introduce the Pretotyping methodology to give you the tools to test quickly if people will pay for your innovations. MASTERCLASS MASTERS: Hannah Gee has a background in customised learning design partnering with Global Companies to design customised blended learning solutions. Hannah was Director for The School of Life Australia where she launched rigorous and fun emotional skills Learning and Development offering. Hannah and her team partnered with 47 organisations over 2 years to embed the TSOL emotional skills learning and development program. A feat she is super proud of all in the quest of building more emotionally intelligent workplaces. Thomas Anbeek is a builder with a passion for entrepreneurship and startups. After spending a number of years as a management consultant, the Erasmus University and the Rotterdam School of Management engaged Thomas to aid in establishing the Erasmus Centre for Entrepreneurship (ECE). After moving to Australia Thomas became the first employee at Startup Victoria. At Startup Victoria Thomas was responsible for growing the community from 3,000 to 11,000 startup enthusiasts, and taking the organisation into sustainability. Register for any iHarvest Meetup or Masterclass and receive a complimentary mentoring session with one of the VU Entrepreneurs in Residence (VU EIRs). The iHarvest mentoring sessions offer specialised guidance to startups and entrepreneurs through connection to the VU EIRs, a diverse bunch with a single common defining characteristic – they believe in the importance of developing entrepreneurs and They Make it Matter. #iHarvestCoworking #Sunshine