What is Account-Based Marketing & What Should B2B Marketers Care?
Have you heard people talking about Account-Based Marketing (ABM) by the watercooler? Maybe you read about it on a blog, or even heard about it on a podcast?
You might know Account-Based Marketing is around but has anyone been able to give you a succinct definition of what it is, and more importantly, can it help me?
Is Account-Based Marketing just another fad, or is this a game-changing new method for B2B marketers looking to add an edge to their arsenal.
If you’re ABM curious, make sure you don’t miss out on this expert ABM panel.
👉🏾 Here’s what you’ll learn 👈🏼
– What is Account-Based Marketing (ABM) and how does it work in the B2B world
– How to implement ABM in your organisation
– What is the right type of ABM for your organisation
– How to design your first ABM campaign
– Overview of an ABM tool stack