Getting Started with Google Ads

Are you looking to launch Google Ads campaigns? Maybe you’ve set your account up and want to make sure the structure is correct.

This session will explain the theory of quality score, and explain how to get the most from your Google Ads activity. During this session, we will discuss how to build your campaign structure according to best practice, and the best approach for creating keyword lists, writing ad copy that will appeal to both users, and the Google auction. We will also review landing page requirements, and explain how to ensure your landing pages are set up for success.

Course agenda
1. Keywords list explained and keywords settings
2. How to create successful ad – best practices
3. Landing Pages – understand the critical element for success or failure of Ads campaign

Who should attend?
Any startup founder who wants to promote their services or products through Google Ads.