ABM Talks: What’s the Right Type of ABM for Your Organisation?
ABM Talks are open AMA style sessions for ABM experts and the curious to discuss what’s happening in the world of Account-Based Marketing and ABX.
In this session we’ll be discussing tiering, the ABM pyramid and how to select the right kind of ABM per account.
We’ll dive into the three different types of ABM: strategic, scale and programmatic. We’ll chat about the differences and when is the right time to use each method (or even a blend of methods).
Tiering and selecting the right kind of ABM is key to a successful ABM campaign. In an ideal world, you would have a very personalised and customised approach for all your target accounts. However, in the real world, we just don’t have the resources for that.
Tiering allows us to give the right amount of attention to the right accounts and helps when working with limited resources. Especially when you’re just starting.
We’re looking forward to chatting with you all in this open session!