ABM Talks: 5 Things You’ll Need Before Starting Your First ABM Campaign

​ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX.

In this session, we’ll be discussing what you’ll need to prepare before running your first ABM campaign.

We’ll be covering:

– Who you’ll need onboard from the company
– Finding your sales partner
– Clearly outlining your ICP & the accounts your targeting
– Defining your success metrics
– What essential tools you’ll need

Please submit any questions you have on the topic or about ABM in general and we’ll answer them on the call.

​We’re looking forward to chatting with you all in this open session!