HQ Boardroom Discussion with Scott Ko: Business and Purpose
A growing trend in recent years is the rise of businesses that not only deliver profit but also have a net benefit for society. You may know this in various forms, from B-Corp, Social Enterprise, or Profit-for-purpose. Think Thank You, Who Gives A Crap, etc.
Covid-19 has drastically accelerated this shift, with more people increasingly becoming aware of what businesses say and do, and in turn, more conscious consumers.
We’ve known for a while that when profit is the sole key metric of a business, it results in the exploitation of people and the environment. Now more than ever, startups, investors, and corporates, need to place their impact on society on the dashboard, and purposefully work towards driving positive change.