Founders Panel: Mistakes I’ve Made Growing My Business

Overwhelmed with all the potential options and having a hard time differentiating between hype and solid growth strategies?

Should you do SEO? Facebook ads? What about social media and social selling? Should you just forget about all this digital stuff and get a TV ad?

It’s overwhelming, we know.

That’s why we have a panel of founders who’ve already braved the journey and made multiple mistakes while establishing successful international franchisees, raising millions of dollars and creating multiple successful startups.

And they’re going to share all that learning in our next event.

Don’t try to reinvent the wheel and as a result, make the same mistakes.

Sign up for this event.

Here’s why this will be one of the most profitable evenings of your year:

👉🏾 Here’s what You’ll Learn 👈🏼

– Mistakes to avoid when growing your business
– Who should be your first two hires for systematic growth
– Identify what should be the new areas of marketing you should focus on in your business today

👉🏾 Who should attend 👈🏼

– Directors and CEOs uncertain of which step to take next to grow their business
– Marketers looking for ways to hack growth
– Business owners and entrepreneurs
– Founders looking to launch their business
– We guarantee it’s going to be time well spent

🎙Who are the speakers:

Aaron Smith

Founder of KX Pilates, Aaron Smith, is an award-winning fitness innovator and entrepreneur. Based on the Japanese concept of kaizen (continuous improvement), KX Pilates is a dynamic workout that has transformed both fitness participants and the business at large, which in less than a decade took Smith from $20K in the red to a 55-studio international franchise turning over $20 million per annum.

As the founder of KX Pilates , Aaron has earnt multiple awards including, Service Business of the Year at the 2014 Australian Startup Awards, multiple SmartCompany Smart50 recognitions and finalist for Best Small Business of the Year at the My Business Awards to individual recognition, including being named a Man of Influence by Men’s Style magazine and shortlisted as a finalist for Entrepreneur of the Year at the Australian Startup Awards. In 2017 Aaron won the Australian Next Generation of Franchising Competition and in March 2019 he was recognised as one of Australia’s Top 30 Franchise Executives.

Fiona Boyd

Fiona is passionate about using technology to empower relationships and the greater good. She began her career as a broadcaster with ABC Radio and finds human beings and the human story infinitely interesting. For the last decade she’s specialised in creating and leading successful businesses online that serve communities by solving big problems.

As founder and CEO of EdSmart Fiona is dedicated to helping educators, parents and students worldwide by reducing costs, reducing risk and getting paperwork out of the way to save huge amounts of time that can be reinvested back into human connections. Taking school administration digital is not just a passion for Fiona, it’s a mission.
 Fiona’s previous successful online businesses include Arts Hub, Screen Hub and REmessenger.

Omer Molad

Omer is the co-founder and CEO of Vervoe, an AI-powered skill testing platform that helps companies hire the very best by focusing on who can do the job, not who looks good on paper.

Vervoe uses machine learning to create tailored skills assessments that are instantly auto-gradable, allowing companies to test candidates for any skill, and automatically grade their responses at any scale.

Shahin Hoda

Shahin is the Founder of xGrowth, an agency helping B2B technology firms build and maintain predictable, revenue-focused growth engines. Shahin and his team work with brands like VicRoads, Byte and Village Roadshow, maximising their marketing efforts with great results

When: Thursday 25 July
Where: Academy Xi Melbourne – Level 3, 45 Exhibition St, Melbourne VIC 3000


6:00pm – 6:30pm: Arrival and Networking
6:30pm – 7:30pm: Panel Discussion
7:30pm – 7:45pm: Q&A
7:45pm onwards: Networking

Please note we might share registration data with our event partner Academy Xi. If you would rather we didn’t please let us know.