Entrepreneurial success stories

Co-Connected is starting the year of meetups with successful Victorian entrepreneur – Catherine Cervasio, Founder and CEO of Aromababy.

Catherine Cervasio, creator of Aromababy – the world’s first skincare brand for mother and baby to combine the use of natural and organic ingredients with research, creating a new category in retail.

With two decades of experience, Catherine is a business woman with experience in the areas of eco beauty and personal care (product development, consultancy and education), environmentally-friendly baby skincare, wellness, international trade, marketing and branding.

Catherine has conducted wellness workshops to health professionals and consumers in Dubai, Hong Kong, Korea and China, where she champions the use of recyclable packaging to reduce environmental waste with her brand. Comfortable as the ‘face’ of not only her brand, but often her industry, she is regularly quoted in the media, and her business success story has been used as a teaching tool to educate tertiary students. She has presented segments about organic skincare, baby massage, cooking with kids and midwifery care for a range of televisions programs.

Catherine is a regular contributor to various trade and consumer publications in the pharmacy sector and has presented at forums for Australia China Business Council, Asialink, Alibaba, Melbourne University, ANZ, Austrade, Women in Global Business and various other organisations, on topics covering women in business, export and entrepreneurship.

Catherine is a 2018 Telstra Business Women’s Awards nominee, recipient of 2018 CIBE Outstanding Person Award and 2017 winner of the National HKABA Export Award. She won both CIBE China (Most Popular Natural Brand) and TBPA China (Best Brand Experience) in 2017.