Breakfast at Noon: Conversations on Innovation and Change

Jason Dawson, Chief Executive at Hamilton & Waikato Tourism
Jason is a seasoned management practitioner with over 18 years’ experience in brand, engagement, communications, social media, marketing and customer experience. He specialised in crisis management and communications, which has come in handy during the collapse of the tourism sector due to COVID-19.

He completed his Master in Business Administration (MBA) from the University of Waikato, and is an avid supporter of telling the Waikato story to everyone he meets.

He has been a strong and passionate advocate for the Mighty Waikato and its people, and has been leading Hamilton & Waikato Tourism as its Chief Executive Officer since 2016.

By day, he promotes all things Waikato from glowworms to hobbits, and by night he can be found tweeting & instagramming his latest foodie find.