Startup Success Series: PR and Media Relations
You’ve done what feels like the hard part. Your startup is running like a well-oiled machine, you have a great team working the controls, and you’ve built a loyal customer and userbase. But how do you get the word out about the amazing things you’re doing and the milestones you’ve achieved?
Telling the world about your product, service or business is an important part of moving from high potential to high growth. In a world where word of mouth travels at an exponential rate online, a great article with a credible publication can have a real impact on your success. But how do you get coverage, and how do you make sure it stands out in an oversaturated media landscape?
In this edition of the Startup Success Series, we’ll provide advice for high-potential founders and startups on navigating the media landscape. We’ll speak with media and PR experts on how you can make sure that everyone knows and is talking about your startup.
Specifically, we’ll aim to cover:
- Planning and executing a PR strategy.
- Setting goals for your coverage.
- Building relationships with journalists and publications.
- Writing and disseminating professional press releases and content.
- Plus more!