Innovation in Fashion and Retail – how technology has changed the way we buy.
We all know technology has affected our lives in ways we never thought possible – and no industry is immune, however one industry to embrace the technology shift is fashion and retail.
With the shift from brick-and-mortar retail shopping, technology’s impact has been difficult to ignore – especially with e-commerce in full force.
As in all sectors, tech is revolutionizing how businesses operate, with the use of data analytics, artificial intelligence, virtual technology and so on leading to streamlined and efficient processes.
In light of these technologies, the retail sector is growing, and the need for retailers to embrace and adapt in this evolving landscape is paramount in the fashion.
Hear from three Australian retailers who have embraced technology in their retail businesses and seen the enormous positive impact this has brought to their bottom line.
You will hear from experts from:
Michael Elias, Co – Founder and CEO of online business – Manrags and soon to be launched MS Sous
Like many entrepreneurs Michael’s journey was born from a personal need. An experienced Senior Leader with over 11 years experience in strategy, marketing and distribution working for ANZ Banking group, Michael is the Co-Founder and CEO of MANRAGS and MS SOUS, the unchallenged Leader in premium basic essentials, socks and underwear, by subscription and the only established apparel brand in Australia to have completed an equity capital raise under the recently legislated equity crowdfunding.
MANRAGS offers uniquely designed and sourced essentials, socks and underwear, by subscription. As the fastest growing men’s subscription club in Australia, MANRAGS is also on it’s way to stamping its presence internationally currently distributing to over 31 countries globally. The demonstrated success of the model and response to the product has led to the upcoming launch of what is set to be Australia’s first and only women’s essentials subscription club, MS SOUS.
Simon Rawadi, Co-Founder – Slyletica
Simon knows apparel. Co-founder at Slyletica, he’s been a driving force since Slyletica first opened its doors in Australia. Since then, he’s grown Slyletica into an international brand, serving fitness personalities and companies across 13 countries. His years of experience in sales, marketing, and textile manufacturing help Slyletica continue to grow, expand, and maintain a consistently high quality standard
You may not have heard of Slyletica before –
But they’re the brand behind some of your favourite brands! Working with top Instagram influencers, sports figures and TV personalities from around the world. As well as established fitness franchises like Tough Mudder and Fernwood Fitness. Simply put, they are a company that makes activewear for people who sell activewear. Today they’ve expanded worldwide with sourcing offices in Hong Kong. As well as a distribution centre in China. Their Melbourne based team specialises in fashion design & production, digital strategy, product development, manufacturing, as well as marketing and e-commerce
Jonny Wallace – Operations and Merchandising – Assembly Label
Going from school to the floor of a suburban surf store in 2004, I knew that a career in retail was the path for me. Buying surf wear for a family owned store at age 18, I soon went on to cut my teeth as a Junior Buyer at streetwear retailer, General Pants and finished my tenure there as the Denim Buyer. From there I went on to apply my experience as Buying Manager at sneaker retailer Hype DC, and now have the privilege of working across a rapidly growing lifestyle brand.
Established in May 2011, Assembly Label strives to construct simplified clothing and lifestyle pieces for the everyday needs of people who appreciate purposeful products for relaxed coastal living. Each touch point of the Assembly Label brand is free of complexity, opting for relentless quality and refined simplicity. We appreciate minimalist design and support local designers, photographers, architects and artists, in an effort to inspire, innovate and communicate.
Held in Fitzroy, the heart of Melbourne’s Rag Trade at the architecturally designed UnitedCo, come along for a fun evening of insightful conversation, delicious nibbles and a drink or two, and hear from these retail businesses who have embraced technology in their businesses and reaped the rewards.