Masterclass: Improve the impact of your marketing with customer personas

Understanding your customers is pivotal in ensuring your marketing efforts are focused and effective. Knowing who your customers are, what they need and when they need it are insights that will help drive product design, brand messaging, content marketing and more.
This masterclass is designed to help you achieve stronger impact in your marketing and identify areas where you can maximise the lifetime value of your customer through the use of customer personas and journey mapping.

What is Skalata Ventures?

Skalata Ventures is a fully-integrated seed investment program designed to help early-stage companies prepare to scale and grow into significant and sustainable businesses.
Our vision is to see Australia transform to a knowledge economy. We advance remarkable founders by bringing together business leaders, universities, corporations and investors to create the companies of the future.

The masterclass:
Co-hosted with Swinburne University this masterclass will cover key areas of customer persona development and customer journey frameworks that can be implemented for B2C and B2B businesses.
Do you have a specific question about customer personas or customer journeys? Share your question with us in the ticket order form and we’ll do our best to include it in the session.

This is the second masterclass of a three-part series by Skalata Ventures. Subscribe to our newsletter to be the first to hear future events.