Masterclass: Google Analytics

Master the basic of Google analytics and learn how your audiences interact with your website Do you know how many site visitors you got last week? How they found you? What did they do at your site?
Learn how to unlock the full potential of Google Analytics in this seminar and see how this tool can provide more than just an understanding of website traffic and data, but also drive results in your marketing campaigns.

This masterclass will provide you with the knowledge of how best to use Google Analytics on an on-going basis to gain the most valuable visitors insights and marketable value. With all the data, dashboards and graphs offered by Google Analytics, it’s easy to feel overwhelmed.

In this workshop you will learn:

-How to set-up Google Analytics (the right way)
-An understanding of key website analytics terminology
-Be able to identify the metrics that matter for your specific business case and how to use them to make decisions
-How to set-up goals to measure how many visitors took desired actions
-How to create dashboards, shortcuts and other advanced tactics

Requirements:

-A laptop