Events: Education

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Raise Capital on Your Terms with Rebekah Campbell, Cofounder Hey You and Zambesi

An intense, focused one-day capital raising course designed to give you the best chance possible of successfully raising capital. You’ll have an initial hit-list of at least ten appropriate investor contacts and be clear how to approach them, what to ask for, and why they should say yes. Outcomes: - Develop a plan to identify and approach investors appropriate for your business and stage. - Understand how to value your business, build a cap table and develop a financial model in line with market expectations. - Build a credible pitch appropriate for your target investor group. - Understand the terms your target group of investors are likely to ask for and why. Comprehend the long term implications of each provision and be positioned to negotiate with confidence. - Develop the ability to create deal momentum to strengthen your negotiating position and successfully close your investment.

Persuasive Communication

The ability to persuade is critical to professional success. This one-day intensive is designed to turn you into an expert communicator who can win new business, attract capital, or get a promotion. You’ll learn techniques to engage and persuade an audience and deliver clear, authentic and powerful presentations. You’ll get personal coaching and feedback from the founder of TEDxMelbourne and the skills you’ll develop will impact your one-one-one conversations and your ability to command a public forum. You will learn to build rapport and get your message across – even when the information is complex or people are distracted. Outcomes: - Understand how to structure a face-to-face pitch and a keynote presentation that is clear and compelling. Apply a flexible preparation model to create talks for different audiences and occasions. - Learn to craft your message and use storytelling techniques to hook an audience and make a point. - Learn to build rapport in meetings and when presenting to large groups. - Practice delivering with power and authenticity to engage and audience and ensure your message cuts through. Get personal feedback and coaching on your public speaking style. - Learn to manage difficult conversations and hostile audiences. Develop the ability to win people over without compromising your objective.

How to Build a Powerful Personal Brand

Personal brand is central to professional success. This workshop provides you with tools to turn your passions and knowledge into authentic thought leadership. You’ll learn how to build and leverage your profile to amplify and support the growth of your organisation, attract new business and further your career. Outcomes: - Identify clear personal and promotional objectives and map out a plan that will achieve those goals. - Understand what makes great content. Identify your signature topic, develop your voice and learn how to establish yourself as a thought leader. - Create and/or edit an ideal professional bio for use across all your personal brand endeavours. - Set-up and leverage online networks that are relevant to you including LinkedIn, Twitter, Facebook and Medium to amplify your message. You will leave this workshop with everything in place and a road map for maintaining a powerful social presence - Learn how to attract and deliver relevant speaking engagements. - Understand how media works and how to position yourself as a go to person for journalists. - Understand how to leverage your personal brand to support your professional career objectives. - Learn how to protect your personal and professional reputation online and navigate the social landscape without compromising your professional or your personal identity

How to Grow Like Canva

Growth is the lifeblood of every company and Andre Pinantoan is widely considered Australia’s top growth marketer. He developed and led strategies to grow Canva to more than 10 million active, monthly users and has consulted to other high-flying successes such as Tyro and Spaceship. Every business is unique and every growth strategy is different. In this one-day, small-group growth marketing course, you will learn from the best and work with Andrianes to develop sustainable repeatable strategies to grow your business. Outcomes: - Learn how to leverage SEO and content marketing to grow quickly - A high-performing on-boarding channel to activate your new customers. You'll learn to use customer reach and data to find your 'aha' moment and identify where and why customers drop off. - A plan to increase your customer retention metrics using CRM to segment user messages. - An understanding of the strategy behind customer referrals and develop tactics to increase the viral coefficient of your business.

Brilliant Digital Marketing

Learn digital marketing techniques to grow your business fast at low cost. This condensed workshop is an opportunity to develop your digital marketing strategy with one of Australia’s most successful marketers. Leave knowing how to leverage all the available channels and a with plan you can implement immediately. Outcomes: - An understanding of different social channels, which are rightfor your business and learn techniques to measure the impact of social campaigns - An understanding of how to create a measurement framework to optimise the success of all your digital marketing activities. - The ability to setup a data marketing strategy which can capture and utilise customer data to create more meaningful customer experiences, and to utilise that data to create ongoing leads & sales at a low cost. - How to nurture your customers in an integrated way across a range of digital channels - How to develop a compelling user experience - The ability to use marketing techniques such as SEO, SEM, display, and remarketing to attract new customers. - A deep understanding of who your customers are and how to optimise your online experience to increase your conversion and response rates - How to use videos, blogs and social content to acquire and retain customers

Fastrack your business with Government Grants!

Discover the latest Government Grant opportunities and eligibility criteria. Victorian and Federal governments are keen to support early stage and innovative businesses. Cut through the red tape and see what you should apply for and how to write winning applications. Find out from Treadstone what grants are available and how to fastrack your business without giving away equity.

  • Mon 10 Dec, 5:30pm
  • CoWork Me
  • Melbourne Silicon Beach

Create a great design brief

Creating a lasting impact on your clients starts with the design process! The creation of a brand, product design, packaging, collateral and marketing campaigns are no longer for the faint hearted. A strong brand is intrinsic to business success and getting it right relies on great comms and working relationships with your design team. So how do we learn the language of designers and communicate our startup vision to our designers for sharing with the world? Working with designers is complex when you don't know where to start. They want your vision communicated to them in a certain way, to understand your style, and what you want to achieve. To kick-off the event, Mo Hamdouna from Mo Works will take you through the full design process, introducing the Mo Works tool for creating a great brief and the essential elements required before working with a creative team. Mo will be available after the presentation to chat directly. The discussion will be moderated by local Footscray creative Liana Lucca-Pope from Hello Idea, who will also be available to answer questions. This event series is supported by LaunchVic and Maribyrnong City Council. Co-Connected is a program connecting startups in the West. This is the 4th event in a series that is held fortnightly until mid-2019. The series will be taking a break over Christmas and January!

Letting Go For Growth

Who’s looking for a co-founder? They’re most likely sitting in a different place than the one you’re in now. What are you looking for in a co-founder? Lightning presentations from success going solo. Lightning presentation from success with a co-founder. Four rounds of matching up with people who meet your predetermined criteria. Join us at the "Letting Go For Growth" event to help you in the right direction to who could be a good potential partner in business! Coming to this event will answer your unsure questions and will expand your understanding about what all it takes introducing a co-founder. You will also leave this event feeling confident in finding the right co-founder for you! Have you got some valuable advice you can contribute to the session? Would you like to join our panel? We would love to hear from you! Please express your interest to carolina@mycatapult.com.au.

  • Thu 8 Nov, 5.30pm
  • Academy Xi
  • Catapult Business Accelerator

Your Public Appearance - Pitch Perfect

Do you have a strong personal brand? Would you be memorable in a world where we are bombarded with marketing messages? What does personal branding really mean? Monica Rosenfeld, X A Current Affair Producer, entreprenuer and founder of Wordstorm PR has spent 20 years critiquing public image and the behaviours from an individual and business perspective. Join us for an immersive workshop with Monica in which we will show you the 3 step formula to creating a personal brand that is both authentic and effective in order to attract more leads and close more sales. You will also learn how to use your personal brand to market yourself effectively, whether it’s in person at a networking event, through digital marketing or mass media exposure. Limited tickets are available, be fast to secure your spot.

Interpersonal skills How to: diversity, connection and innovation in your business

How to create diversity? Is company culture defined by your pingpong table? Where is the balance between being nice and getting stuff done? What about female inclusion? Or male? What actually creates true diversity that is appropriate for your business so it moves ahead with high speed? Being in business requires a range of people skills that we did not learn at school. You are dealing with customers, suppliers, contractors, team members, shareholders. Learn how to create a communications universe where you tell everybody exactly what they need to know, but still based around just one basic reality; what you do and who you are.

Marketing: What Really Works

Creating a unique value proposition for your startup or early stage business isn't easy. How do you make sense of it all and make your marketing universe truly work for you? Marketing is complex with a ton of moving parts that all impact each other in a constant dance. What can you do yourself, what to outsource and when do you need to hire people? In the workshop we run through a proven 10–step formula that creates a tailored marketing plan specific to your business. The presentation is peppered with a lot of examples of what works in 2018, and there will be ample time to ask questions of the presenter.

Ten steps to marketing success - free workshop for startups - Geelong

Thanks to funding from the LaunchVic founder education round, the Marketing Entourage team will be running free marketing workshops across Victoria during September, including Geelong. These events are introductory workshops for the upcoming marketing education program - available as a free resource to all startups based in Victoria. Startups are welcome to join any event. Samantha Hurley, co-founder of Marketing Entourage, explains 'The marketing education program has been developed to help founders learn the essential components of marketing a startup. The outcome will be that every startup will create a marketing strategy specific to their business. The workshops are the first step in providing founders with marketing tools to build effective strategies to successfully go to to market, stimulate growth, attract investment, scale or expand globally.'

Ten steps to marketing success - free workshop for startups - Bendigo

Thanks to funding from the LaunchVic founder education round, the Marketing Entourage team will be running free marketing workshops across Victoria during September, including Bendigo. These events are introductory workshops for the upcoming marketing education program - available as a free resource to all startups based in Victoria. Startups are welcome to join any event. Samantha Hurley, co-founder of Marketing Entourage, explains 'The marketing education program has been developed to help founders learn the essential components of marketing a startup. The outcome will be that every startup will create a marketing strategy specific to their business. The workshops are the first step in providing founders with marketing tools to build effective strategies to successfully go to to market, stimulate growth, attract investment, scale or expand globally.'

Ten steps to marketing success - free workshop for startups - Ballarat

Thanks to funding from the LaunchVic founder education round, the Marketing Entourage team will be running free marketing workshops across Victoria during September, including Ballarat. These events are introductory workshops for the upcoming marketing education program - available as a free resource to all startups based in Victoria. Startups are welcome to join any event. Samantha Hurley, co-founder of Marketing Entourage, explains 'The marketing education program has been developed to help founders learn the essential components of marketing a startup. The outcome will be that every startup will create a marketing strategy specific to their business. The workshops are the first step in providing founders with marketing tools to build effective strategies to successfully go to to market, stimulate growth, attract investment, scale or expand globally.'

Starting your business: How to turn an idea into a business

There are no guarantees in business, but often it’s what you do before you get started that will ensure those vital first steps are on the right path for the best chance of success. So, take the guesswork out of your next steps and get ready and fully prepared to get your business off to the right start at this practical three and a half-hour workshop led by an experienced small business operator with real-life know-how and lots of insight to share. Find out how to plan, prepare and test your business idea, step by step, in a small group setting that will equip you to make informed decisions about what you need to do next to minimise the risks and make the most of the opportunities that lie ahead. Come away armed with practical tools and templates, expert tips and advice, and a head start on where to access the right support in future. Includes a free follow-up one-on-one mentoring session with an experienced small business mentor who will tailor advice and information for your individual circumstances. Get ready to take your business from idea to reality and onwards to success at this essential Small Business Victoria workshop, one of many that have helped businesses get started in Victoria for more than 10 years. Learn how to: • Test your idea, product or service • Assess your business readiness and next steps to fill any gaps • Analyse your market • Decide the business structure that’s right for you • Understand and manage your business risks and opportunities • Prepare a business plan • Complete all the steps to register and set up your business • Access ongoing advice and support to help your business grow • Receive a free one-on-one mentoring session with an experienced small business mentor.

Tequila & Tech: A Fireside Chat with Bismarck Lepe

Startup Victoria hosts Bismarck Lepe, Founder and CEO of Wizeline

Wizeline and Startup Victoria are bringing the best of Silicon Valley and Mexico to Australia with Tequila & Tech: A Fireside Chat with Bismarck Lepe. The son of two immigrants from a small town in Jalisco, Mexico, Bismarck left a successful career path as an early employee at Google to start his own online video platform company, Ooyala, which he sold for $400M to Telstra in 2014. In 2014 he founded Wizeline, a global product development company that helps startups and Fortune 500 companies solve their biggest challenges with design and technology. Wizeline works with technology leaders to build innovative end-to-end products, and Bismarck has led the company to more than $62M in funding, with offices in four countries and more than 10 million users. Passionate about driving economic growth in global communities through investment in education and technology infrastructure, Bismarck is credited for contributing to the transformation of Guadalajara into Mexico’s largest technology hub. He has also created more than 1,500 jobs and attracted hundreds of millions of dollars in investments for companies with operations in Mexico and Silicon Valley, through Wizeline and his various education and investment initiatives. The fireside chat will be moderated by Anna Reeves of That Startup Show with food by The Taco Truck - providing a taste of Mexico for the evening.
Bismarck Lepe - Founder and CEO of Wizeline Bismarck Lepe, founder and CEO of Wizeline, is a seasoned Silicon Valley entrepreneur and investor. He is passionate about driving economic growth in the global communities where Wizeline has operations through investment in education and development of technology infrastructure. Bismarck is the founder and chairman of StartupGDL, a non-profit with the goal of increasing the number of technology companies in Guadalajara, Mexico. The non-profit focuses on computer science education programs for high school students and economic development initiatives to drive the creation of Mexican subsidiary of Silicon Valley startups in the region. StartupGDL has a soft landing program that helps companies find office space, get incorporated and attract/hire talent. Anna Reeves - CEO of That Startup Show Anna is a former in-house counsel and business affairs/brand manager who has worked for Australia’s leading media production houses including CordellJigsawZapruder, XYZ Films/Foxtel, and Renegade. As the senior advisor at Film Victoria, she advised on large-scale productions such as Irresistible, Ghost Rider, Macbeth, and Noise. She has advised for and founded several not for profit & social enterprise initiatives, such as Stand in My Shoes, focused on empathy education and Strategic Partners, an international co-production program. In 2011, she was the US Campaign Director for a high profile worldwide anti-poverty campaign with Hugh Jackman. Returning to Australia she created That Start Up Show, a Melbourne based web-series focused on start up culture in Australia, and founded the Start Up Legal Clinic which operates out of Australia’s premier co-working space Hub Melbourne.
Photos and video may be taken at the event and may be used for promotional purposes. Your attendance at this event is considered as implied consent for the use of these photographs for these purposes. All attendees to Startup Victoria's event must comply to our Startup Victoria Events Code of Conduct.

Above All Human

Above All Human is a technology and innovation conference about driving change and solving big challenges. We bring together all kinds of people for a day of insights and innovation from the world’s most pioneering minds. The spirit of Above All Human is, at its core, about technology and science in the service of humanity: we are curious about opportunities, mindful of values and driven by a desire to effect change in our lifetimes. We don’t talk about tech for tech’s sake. We don’t trade off current buzzwords or trends. We foster expansive thinking and new ideas, big and small. We carefully curate the experience of above all human to be as impactful as possible; we want you to be energised, inspired, dig in and get nerdy (we come from tech roots, after all) and maybe come away with an idea to solve a problem that hasn’t been solved yet.

Fireside Chat: Health Tech

The health tech industry is one of the fastest growing tech industries due to one simple reason: necessity. The industry has had to develop at a considerably faster rate than other industries due to growing population rates and a history of unreceptiveness towards technological advancement. This of course implies opportunity. There are a huge amount of sub-sectors that fall under health - hospitals, practitioners, insurance, consumer-facing, pharmaceuticals - and this means there are ample opportunities for disruption, innovation and reflection. Join us on June 14th for a Fireside Chat where we will be discussing the opportunities and challenges present within the health tech industry.

  • Thu 14 Jun, 6:00pm
  • WeWork
  • Startup Victoria

Fireside Chat: Automotive Tech

As the world has become smaller and more connected, consumers are demanding more from their cars and transportation options. Amid this changing landscape, what are the opportunities for the automotive industry in Australia, and what are the challenges? Are autonomous, connected, electric vehicles nearly a mass-market reality, or do we have a fair way to go? Can Australia still compete in the original equipment manufacturer (OEM) space, or should we focus more of our efforts on the aftermarket sector? And as demand for technological advancement in the industry increases, where can Australian startups add value?

In partnership with GUD, Startup Victoria is pleased to present a Fireside Chat with professionals from the automotive industry who will answer these questions and more. Join us as Amy Frangos from GUD, Todd Essery from Telstra, Alastair Hampton from RYCO Group, and Kathleen Lawler from Mercedes Benz come together to discuss the automotive industry and its future in Australia.

Fireside Chat: The Future of Work

What do the gig economy, co-working spaces and evolving organisational structures all have in common? They are shaping and defining the future of work. Changes in culture, advancements in technology, and wider economic effects are not only changing how we work, but where we work, how we are paid, and perhaps most importantly, the jobs actually being carried out.

Startup Victoria is pleased to present a Fireside Chat with professionals currently involved in the changing world of work. Weploy’s Tony Wu, WeWork’s Jamie Dawson, Hall & Wilcox’s Joni Pirovich and RMIT's Julian Waters-Lynch will come together to discuss the ways in which technology and innovation are influencing the future of work. The conversation will be moderated by Spacely's executive manager, Georgia Beattie.

  • Wed 11 Apr, 6:00pm
  • WeWork
  • Startup Victoria

How To Build a Community Around Your Business

You will pick nuggets of knowledge on how to do this through our invigorating workshop where you will learn some techniques, tools and ideas that will help you create your own circle of customers and strengthen the customer relations side of your business.