Startup Success Series: Monetising a Freemium Model

Some of the most successful startups on the planet utilise the freemium business model. Spotify, Slack and Dropbox have all shown that freemium can work – but how do you turn your userbase into paying customers so you can continue to grow your business?

It isn’t easy – for every Evernote and SurveyMonkey who rode the freemium rocket to soaring heights, there are a multitude of businesses that were unable to monetise their free users. So what’s the secret to effective conversion?

This week’s edition of the Startup Success Series will provide advice to those high-performing founders who are ready to take their business to the next level and convert users to paying consumers. We’ll discuss examples from startups who have successfully created a paying customer base from initially free users, as well as providing practical advice and tips from an expert panel.

Specifically, we’ll aim to cover:

  • Converting users to paying customers.
  • Segmenting your audience so you know who to target.
  • Monetisation frameworks and pricing models.
  • Plus more!