Startup Success Series: Market Analysis

Knowing your market is extremely important to reaching your goal of serving your customers and growing your service or business. You might know who your ideal customer is, but to truly stand out from other ventures you need to know everything about them Рhow to reach them; the challenges they face and what they want from you. The first step to developing this knowledge is by conducting a target market analysis.

A market analysis is an assessment of any given market that includes both qualitative and quantitative research. It not only helps you understand both your audience and your competition better, it also reassures investors of the position of your startup. It’s simply must-have knowledge.

That’s why for this edition of the Startup Success Series, we’ll be talking with an expert panel about market analysis and everything that comes with it. For high-potential founders, this is an essential session to attend.

Specifically, we’ll cover:

  • Different types of market analyses.
  • How to implement your results in practice.
  • Secondary research.
  • Plus more!


The session will be run as a virtual presentation. There will be time allocated for participant Q&A and resources will be shared on the Startup Victoria website after the event.