Startup Success Series: Digital Marketing

Digital Marketing: you know you need it, but have no idea where to start. It’s vast – from setting up social media accounts for your startup, to SEO, remarketing and everything in between, there’s a huge amount of knowledge to learn quickly as a new founder to ensure you get the word out through all the available digital channels. On top of this, there are constantly new tools and platforms being developed, released and becoming popular – how do you keep up?

There are ways to stay on top of this rapidly changing and growing industry. Learning best practice, knowing what to focus on and when, and keeping an eye on what the most successful companies are doing will help, but we want to share the tips, tricks and advice from experts who’ve done this before.

That’s why for this edition of the Startup Success Series, we’ll be speaking with veteran digital strategist Luke Marshall to offer advice, guidance and tips to early-stage and first-time founders. This session will cover all the basics, giving you a strong base to further build your knowledge on digital marketing.

Specifically, we’ll cover:

  • Defining your marketing objectives and building a strategy around them.
  • The best marketing mindset for your business.
  • When to use which platforms and why.
  • The best marketing mindset for your business.
  • Common traps and pitfalls to avoid
  • Plus more!