Startup Success Series: Brand 101

A brand is more than a memorable logo and an interesting colour palette. A strong brand can convey your values, story and service to both current and potential customers.

But where do you start when building a brand from scratch? Does it have to take hours (and lots of $) to get it right?

This week we’re speaking with Shane Duggan, Partner at Ne-Lo, to give you tips, tricks and advice on building and developing your brand. We’ll cover:

  • What do we mean by brand?
  • How do you create one- where should you start?
  • How does it relate to things like your company values and purpose?
  • What’s the difference between internal and external brand?
  • What are the practical tips to make a brand live?
  • Should you iterate brand and if so, how often?