Startup Success Series: How to Think About Competitors

One of the biggest worries you’re likely to have as a founder is competition. Whether it’s a fellow startup with a similar product or a giant tech company rolling out a new feature, competition is something you not only need to be aware of, but also need to be able to speak about in a calm and respectable manner when it comes to investors, new hires and pitching.

When analysing the competitive landscape of the space your startup occupies, it’s important to be aware of your competitors but focused on yourself. You can’t control what your competition does, but you can control your movement, growth and vision by making competitive analysis-informed decisions and focusing on what makes your idea or solution unique.

That’s why for this edition of the Startup Success Series, we’ll provide advice for high-performing founders on approaches to thinking about competition. We’re welcoming an expert panel to talk about their experiences dealing with competition and how it has informed their decisions.

Specifically, we’ll aim to cover:

  • How to conduct a competitor analysis.
  • How to speak about competition respectfully to investors.
  • The difference between criticising and bashing.
  • Sources of competition (direct, indirect, large tech companies, fellow startups).
  • Plus more!