iHarvest Masterclass#16 – Who are they? Creating Customer Personas

The key to any startup or business’ longevity is the successful application of addressing and solving a specific sets of needs & desires of its customer. In this masterclass, you will learn how to dive deeper into understanding who your customer is, so you can better solve their challenges and gain traction for your startup.

Product Design, Business Modelling & Marketing are all closely influenced and rely heavily on the accuracy and depth of an avatar, or customer persona. Set your startup & teams up for success by learning how to effectively map Customer Personas.

Here’s a quick taste of some of the topics we’ll discuss:

Building Business Models on Customer Insights
Empathy Mapping
The 7 Core Human Fears & Desires
Effective Advertising
This masterclass is for entrepreneurs who want to:

Establish innovative Business Models based on Customer Needs & Desires
Learn how to deepen their understanding of who they are building their product for & marketing to
Gain Traction & Scale quickly
Register for this masterclass to learn more about who your customers so you can better solve their challenges and gain traction to your startup.


Phoebe Kuhn is a Speaker, Human Behaviour Specialist, Personal Brand Strategist, Business and Mindset Coach. She works with Entrepreneurs & Executives to bring their talents and ideas into the world in a scalable, profitable and inspiring way. Prior to starting her own business, she worked in various roles in Food Tech & Legal Tech Startups, eCommerce & at some of the world’s most awarded Creative Agencies, managing digital projects for the likes of Myer, NAB, Holden, Coles, iSelect & 2XU.

Through her experience in the Digital Marketing & Communications sector and a background in Personal Development & Human Behaviour, Phoebe fuses her unique experience to drive innovation through a deeper understanding of Consumer Behaviour & Core Human Needs.

She writes and speaks on the topics of Leadership, Entrepreneurship & Human Behaviour Dynamics.

Register for any iHarvest Meetup or Masterclass and receive a complimentary mentoring session with one of the VU Entrepreneurs in Residence (VU EIRs).

The iHarvest mentoring sessions offer specialised guidance to startups and entrepreneurs through connection to the VU EIRs, a diverse bunch with a single common defining characteristic – they believe in the importance of developing entrepreneurs and They Make it Matter.

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