How to Measure Adwords Performance

Are you using carefully selected keywords but they are not performing well?

This workshop is designed for AdWords practitioners that already have the basic knowledge in setting up and running Adwords accounts. Take your knowledge to the next level and explore the advanced techniques and ideas for developing high impact Google Ads campaigns to effectively expand your account.

What you will leave with:

– Effectively manage your AdWords campaign
– Drive consistent, round – the -clock traffic to your website or landing page
– Use advanced reporting features and data effectively
– Run and analyse robust ad copy tests to drive the highest possible click-through rate

Requirements:

– You will need to have a basic understanding of AdWords and how to create a campaign with the correct structure
– A laptop
– An existing business Google AdWords account

Most importantly a great attitude!

*Our workshops are for doers. People who want more than just the overview and the buzzwords. All our workshops in the next 12 months will be deep dives on aspects of being in business our community has told us things that have been causing them pain and include practical use cases and tips on the subject. The goal is to leave each workshop with a working knowledge and proficiency in the subject presented.

The beginning of each workshop will be the theory behind the specific topic. The rest will be interactive hands-on workshop.