Customer Acquisition – Data-Based Growth Marketing
To many businesses, marketing is a “black hole” in the budget: money goes in, but owners are rarely confident of exactly what they are getting out of it. Fortunately, the success of startups around the world has brought with it new ways of achieving scalable and efficient growth that is, above all things, measurable.
Join Tom Uhlhorn as he takes you through a 1.5-hour practical workshop and learn how to apply a data-based marketing approach to your business’s growth. Whether you’re a new business, startup, have been operating for 10 years, or are B2B or B2C, this methodology is relevant for your business
In this workshop you will be;
– Introduced to customer journeys
– Learn the basic principles of data-driven growth marketing
– Introduced to nudge theory: “By knowing how people think’
– Map and audit a customer journey for your business.
What you will need to bring:
– Computer (Laptop)
– Pen and notepad